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MINIMAL PAIRS: A minimalist vibe is gripping Paris retail, with the opening of two temples of cool in the less-is-more vein.
The MM6 Maison Martin Margiela store, located up the street from Colette, is the first European unit for the contemporary label launched in 1997. Located on Place du Marché Saint-Honoré, the 860-square-foot boutique features industrial white tiles on the floor, walls and ceiling.
The clinical expanse is broken up by planes of dark parquet floor in a chevron pattern, which is mirrored on the ceiling. The store offers women’s ready-to-wear, shoes, accessories and leather goods.
Helmut Lang has picked the fast-evolving Upper Marais district for its return to the French capital.
A multilevel hanging rack system contrasts with the space’s bare white walls and concrete floor. Leather chairs and sleek black lumber tables accentuate the contrast between raw and refined. The 650-square-foot store sells the pre-fall 2013 collection, women’s rtw and accessories.
MM6 Maison Martin Margiela
22 Place du Marché Saint-Honoré, 75001
Hours: Monday to Saturday, 11 a.m.-7 p.m.
15 Rue Debelleyme, 75003
Hours: Monday, 11 a.m.-7 p.m.; Tuesday to Sunday, 11 a.m.-7:30 p.m.
— Joelle Diderich
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