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NUMBERS GAME: After Berlin and London, Adidas has landed in Paris with a concept store and events space showcasing its myriad lines.
Tagged onto the sportswear maker’s sales showroom, the 750-square-foot raw industrial space has been dubbed N°42, after its address: 42 Rue de Sévigné, in the French capital’s historic Marais district. (In a similar vein, the Berlin store is known as N°74 and London as N°6.)
Open since Feb. 1, N°42 is designed as a flexible retail, exhibition and events space. It sells shoes, clothes and accessories from Adidas lines including Originals, ObyO, Y-3, SLVR, Originals x Opening Ceremony, as well as collections designed by Stella McCartney and Jeremy Scott.
42 Rue de Sévigné, 75003
Open Tuesday-Saturday, 11 a.m.-7 p.m.
— Joelle Diderich