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INTIMATELY BOOKISH: The new Insensée boutique marks the lingerie brand’s first freestanding store. Designed by architect Hervé Vermesch (who’s behind the decor of hip restaurant Cojean), the 485-square-foot shop evokes a Parisian apartment’s interior, with deep chairs, parquet floors and warm lighting. It carries Insensée’s full product assortment, including lingerie made of leather, silk and cashmere.
Here, the intention of its founders — brothers Kevin and Michael Hiridjee and Gael Moreau — was to mix lingerie and poetry and as such, there’s a wall full of books curated by Tschann, the Montparnasse-based bookseller.
Also in line with the literary bent, the boutique is to host book signings and literary conferences. Next up for Insensée: in December it will inaugurate a corner in Galeries Lafayette department store.
— Laure Guilbault
89 Rue du Bac, 75007
Open Monday to Saturday, 10:30 a.m.-7:30 p.m.