Paris Couture: The Scene

A guide of things to do in between the Paris shows.

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HOT SPOT: Following the completion of construction work on the Mandarin Oriental hotel last year, the Rue Saint-Honoré is seeing a flurry of retail activity. In addition to planned openings for Chloé and Emporio Armani this year, the street has welcomed newcomers like trunk maker Moynat Malletier and French cashmere brand Leetha, which both opened stores in December. Further up on Rue du Faubourg Saint-Honoré, Sartore debuted a store in November, Burberry opened a flagship in December and Prada is set to unveil to the public its renovated store on Wednesday.

Pierre Raynal, head of retail agency at commercial real-estate broker Cushman & Wakefield France, said the opening of the Mandarin Oriental in September intensified competition for a spot in the French capital’s Golden Triangle. “Today there is clearly a shortage of offer on prime stretches like Rue Saint-Honoré and Rue du Faubourg Saint-Honoré,” he noted.

Recent openings:
Leetha, 420 Rue Saint-Honoré
Moynat Malletier, 348 Rue Saint-Honoré
Burberry, 56 Rue du Faubourg Saint-Honoré
Sartore, 3 Rue du Faubourg Saint-Honoré

Coming soon:

Prada, 6 Rue du Faubourg Saint-Honoré
Damir Doma, 54 Rue du Faubourg Saint-Honoré
Chloé, 253 Rue Saint-Honoré
Emporio Armani, 368-370 Rue Saint-Honoré

— Joelle Diderich, with contribution from Natasha Montrose

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