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Moschino Unveils 'Surreal' Hotel Concept

Italian firm displays model suites at tourism expo for fairy-tale themed Milan hotel, slated to open in 2009.

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MILAN - The first Moschino hotel is taking shape – from rose-petal bedspreads to cloud-like light fixtures.
The Italian luxury brand will unveil mock-up rooms of the hotel during TTG Incontri, a tourism expo this weekend in Rimini. The Moschino hotel is slated to open next year in Milan in partnership with Hotelphilosophy S.p.A, Mobygest Group. The owner of the property is Allianz Global Investors SGR S.p.A – Fondo Ras Antares.    
The hotel will be located in a former railway station, which dates back to 1840, in Viale Monte Grappa, near the trendy Corso Como area.  Moschino creative director Rossella Jardini is in charge of the hotel concept, which will have a fairy tale theme.
For example, in one bedroom, the chandelier is embellished with red rose petals. Below, the bed’s coverlet is made with petals which appear to have fallen from the lamp. Jardini said that, in the hotel, “the ordinary world is painted with a brush of surrealism.”
Covering four floors, the hotel will comprise 54 rooms and 15 suites, each one different  from the other. Other features include a bar, restaurant, garden, spa and gym.