lifestyle
lifestyle

Moschino Unveils 'Surreal' Hotel Concept

Italian firm displays model suites at tourism expo for fairy-tale themed Milan hotel, slated to open in 2009.

View Slideshow
MILAN - The first Moschino hotel is taking shape – from rose-petal bedspreads to cloud-like light fixtures.
The Italian luxury brand will unveil mock-up rooms of the hotel during TTG Incontri, a tourism expo this weekend in Rimini. The Moschino hotel is slated to open next year in Milan in partnership with Hotelphilosophy S.p.A, Mobygest Group. The owner of the property is Allianz Global Investors SGR S.p.A – Fondo Ras Antares.    
The hotel will be located in a former railway station, which dates back to 1840, in Viale Monte Grappa, near the trendy Corso Como area.  Moschino creative director Rossella Jardini is in charge of the hotel concept, which will have a fairy tale theme.
For example, in one bedroom, the chandelier is embellished with red rose petals. Below, the bed’s coverlet is made with petals which appear to have fallen from the lamp. Jardini said that, in the hotel, “the ordinary world is painted with a brush of surrealism.”
Covering four floors, the hotel will comprise 54 rooms and 15 suites, each one different  from the other. Other features include a bar, restaurant, garden, spa and gym.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false