Women’s Wear Daily
04.16.2014
lifestyle
lifestyle

Milan's Best Bets

Björk-inspired wares and a luxe salon are some of the offerings.

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Björk Side Store

A view inside Björk Side Store.

Photo By Courtesy Photo

Björk-inspired wears and a luxe salon are some of the offerings.

BJÖRK SIDE STORE

Spurred by the success of Björk, the first Swedish brasserie in Italy, fashion entrepreneur Giuliana Rosset and architect Nicola Quadri have added another tassel to their Swedish dream — Björk Side Store, an eclectic and exclusive composite of food and design.

The fruit of an innovative formula, of a passion for all things Scandinavian and of spasmodic research, the 1,300-square-foot Björk Side Store stretches over three rooms that Rosset describes as “a place where to do your shopping for something really different and exclusive.” Democratic price points and a balance of tradition and innovation were the fixed points during the selection of the labels. From smoked salmon to arctic blackberry jam to fruited beers, all the food and dairy products reflect Sweden’s geographical diversity and are rigorously selected, traceable and respectful of the animals and the environment. Prices range from $2.50 for a salami to $22 for a kilo of smoked salmon. Ceramic table tops average $25, while a cutlery set for 16 goes for $370. But the pièce de résistance is Memory, a very rare vintage chandelier by Louis Poulsen that rings in at $7,580.

— ALESSANDRA ILARI

Björk Side Store
20 Via Panfilo Castaldi
Tel.: +39-02-4945-7424



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