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Italian women’s wear brand Giada is opening a pop-up store on the tony Via Montenapoleone during fashion week. China Redstone Group took control of the label, created and designed by Rosanna Daolio, in 2005. A permanent boutique, designed by archi-star Claudio Silvestrin, is expected to be inaugurated in June in a location still to be determined.
The brand, which gives a nod to Audrey Hepburn-like style with exclusive and luxe fabrics, already counts more than 30 boutiques in China, and the Milanese opening is just the first of several units planned in Europe.
13 Via Montenapoleone