Milan Preview: The Scene

Where to eat, stay and shop during the shows.

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The Fairs by the Numbers

Milan’s fashion weeks generate revenues of approximately 27 million euros, or $33 million at current exchange, and there are more than 9,000 companies working in apparel and textile design and production in Milan and its surrounding towns. In addition, Milan offers plenty of opportunities for buyers and professionals, with several different fashion and lifestyle trade shows keeping the city a top location for business.

Here’s how the show stats stack up.

Mipap — Mi Milano Prêt-à-Porter
• 7,260 buyers.
• 200 brands.
• 86,114 square feet of exhibition space.

• 18,687 international visitors, with a high concentration from  Eastern and Asian countries like the Ukraine and China; China and Hong Kong saw growth of 16.4 percent, while the Ukraine and Kazakhstan swung a 15 percent growth compared with the previous edition; Italian visitors totaled 17,362.
• 1,560 exhibitors (609 of them international).
• 738,385 square feet of occupied exhibition space.

• 18,000 professional visitors.
• 200 journalists attending the exhibition.
• 400 exhibitors.
• 215,285 square feet of exhibition space occupied.

Touch — NeoZone — Cloudnine
• More than 180 brands.
• Two locations.
• 9,000 visitors over three days.
• 7,150 registered buyers (6,250 Italian and 900 international, with a consistent presence of visitors from nations like Japan, Russia, the U.S. and the U.K.).

— Fabiana Repaci

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