Patrick Cox, the footwear designer whose loafers sold like hot cakes in the Nineties, is now deploying his creative talents in the kitchen. This month, he opened Cox Cookies & Cake in the heart of London’s Soho. But beware: The designer is not in the business of whipping up homey, grandmotherly treats. Instead, there are vanilla frosted “Coxxx Cakes” in the shape of breasts, and hazelnut praline “Beef Cakes” that are delicately decorated with bulging biceps.
Others cakes are unapologetically bling, with sugar rhinestone sprinkles. Cox calls the shop, which has a flashing neon sign in its window, “A smart, sexy amalgam of honorable London traditions: The corner cake shop and the Soho hot spot.”
The store is a partnership between Cox and Eric Lanlard, a master patissier who has worked with Albert Roux and designed cakes for Madonna and Elizabeth Hurley. Cox says his favorite treat is the Nanaimo bar, a creation from his mother’s personal recipe book.
“It’s a fantastic concoction of coconut chocolate biscuit with a layer of custard vanilla butter cream, coated in melted dark chocolate,” he said.
Just the ticket for the figure-conscious fashion crowd.
Cox Cookies & Cake
13 Brewer Street, W1F 0RH