Women’s Wear Daily
04.21.2014
lifestyle
lifestyle

London Preview: Scene

Places to stay and eat during London Fashion Week.

lifestyle/news
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DECK THE HALL

Many of the city’s edgy designers call the East End home — and now visiting fashion folk can do the same.

The Town Hall hotel on Patriot Square in Bethnal Green, near Shoreditch, is located in a vast, handsome building that was once the neighborhood’s actual town hall. The owner, entrepreneur Peng Loh, opened the hotel in the Grade II-listed space this year and commissioned Michel da Costa Goncalves and Nathalie Rozencwajg of Rare Architects to restore the building’s Thirties-style features.

“I feel this is the perfect time to open a luxury boutique hotel here,” said Loh. “Having the opportunity to restore the town hall makes it all the more special.”

Now, the 98-room hotel boasts Henry Poole sculptures, an ornate marble staircase and stained-glass windows. The hotel even asked the nonprofit organization Artsadmin to commission local artists to create new installations for display throughout. Loh said the hotel, which also has a swimming pool, gym and restaurant offering Portuguese fare, is “performing very well. This is already the most vibrant part of London and continues to draw the very best of the city’s creative field,” he said.
— Yety Akinola

Town Hall Hotel and Apartments
Patriot Square, E2 9NF
Tel.: +44-207-871-0460



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