THESE FOUR WALLS
Richard James has a hot property at 29 Savile Row that will be a template for his future stores. Although James’ ready-to-wear shop at number 29 is not a new one — it’s been around for the past 13 years — it has recently been refurbished by the architect Andy Martin, and has a clean and modern feel. “We really wanted a space where the clothes would do the talking, and for there to be a sense of discovery,” said Sean Dixon, James’ business partner.
Key features include a cement floor with a semimatte finish, and a ceiling covered with stretched canvas, behind which are thousands of tiny LED lights. The effect is that of a light box — with brightness that can be adjusted to a variety of levels. The new ceiling makes the store, which generates about 70 percent of the Richard James business, look bigger. Furniture and rails are made from a light, unvarnished oak, while the classic and seasonal collections are separated by special screens covered in a film that changes color depending on the ambient light. The classic area boasts stainless steel parquet flooring.
Dixon said the newly refurbished store, which spans 2,500 square feet, sets the brand’s retail template for the next 10 years. The next Richard James shop to open with similar interiors will be in the City of London, near Liverpool Street. That unit will be unveiled next spring and span 900 square feet, and there are more units in the pipeline. — S.C.
29 Savile Row