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Annual visitors to the metro area: 22.3 million
Amount they spend: $7.4 billion
Rank among most-visited U.S. cities: 10th
Number of hotel rooms: More than 65,000
Occupancy rate: 60.3 percent
- One in 10 Dallas workers is employed in the hospitality industry.
- The frozen margarita was invented in Dallas in 1971 when restaurateur Mariano Martinez mixed the tequila cocktail in a soft-serve ice-cream machine.
- Southfork Ranch of “Dallas,” the prime-time soap that stereotyped the city as the land of big hair and brash wealth, is still a popular tourist attraction and event space.
- Wolfgang Puck will open his first Dallas restaurant next spring atop Reunion Tower, the 50-story globe that is considered a symbol of the city.
SOURCES: DALLAS CONVENTION AND VISITORS BUREAU; AIRLINE QUALITY RATINGS; FORBESTRAVELER.COM; U.S. CENSUS BUREAU, TEXAS ALMANAC