Pitti Filati Preview: Florence Finds

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Stretch jeans.

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TO SEE: “Denim Italiano: Italian Denim Makers” exhibition

“Denim Italiano: Italian Denim Makers” is the brainchild of an agreement between Pitti Immagine and the Milano Unica trade show, with a focus on the production chain of Italian denim, its international reach and the new opportunities in the global market. Previewed during Pitti Uomo in June, the project will take place as an exhibition-event at Pitti Filati next month and then move on to Milano Unica in September.

Under the artistic direction of fashion designers Angelo Figus and Maurizio Brocchetto, “Denim Italiano” will showcase several garments and accessories in denim. The items come from a wardrobe specifically created for the project by a group of 30 Italian denim companies — textile mills, apparel and accessories manufacturers, embroidery shops and laundries — that represent the denim chain in Italy.

All the products will be labeled “Denim Italiano: Italian Denim Makers” and will be available in stores.

“Denim Italiano: Italian Denim Makers”
Central stand at Pitti Filati 75
Fortezza da Basso
1 Viale F. Strozzi
July 2 to 4
Hours: Wednesday and Thursday from 9 a.m. to 4 p.m.; Friday from 9 a.m. to 6 p.m.
Tel.: +39-055-369-3257

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