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Berlin Preview: The Scene

Keeping busy in the off-hours around Berlin.

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Martina Rink's book, "Fashion Germany."

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Appeared In
Special Issue
WWD Berlin Preview issue 06/24/2014

AN IMMODEST PROPOSAL: Martina Rink believes Germany’s contributions to the fashion industry are too often overlooked.

“The Germans are way too modest about what they do and there are loads of them out there playing in the top leagues of international fashion,” according to Rink, the power behind the new coffee-table book “Fashion Germany.”

The 208-page tome, published by Prestel in German and English editions, was born of a desire to show the world “what we have to be proud of. We are associated with quality and accuracy, and that shows in all areas.”

Rink rounded up an impressive list of more than 90 people from the business — including designers Dorothee Schumacher, Bernhard Willhelm and Markus Lupfer, model Johannes Huebl and stylist Julia von Boehm — and invited them to provide contributions reflecting what they do.

“It’s a mix,” Rink offered, “of writing, poems, beautiful images and handwritten Peter Lindbergh interviews.”

Rink followed a similar format in her first book, “Isabella Blow,” which was dedicated to her former boss and mentor.

“I love getting people together to do these books, whether the focus is a person, subject, company or brand,” she said.

“Fashion Germany” will launch July 9 during Berlin Fashion Week at designer-studded specialty store The Corner. It will also be “dressed” for the occasion in an exclusive MCM book cover in the brand’s classic cognac logo print, accentuated by a sketch of Irma, Jasmin Khezri’s illustrative character.

Jessica Saltz


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