Women’s Wear Daily
04.23.2014

Fashion

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Fashion

Page 206 of 257

Moment 13: Early Hollywood Impact

The early influence of Hollywood on fashion, and vice versa, began when motion pictures such as Peter Pan and That Royle Girl partnered with designers.

Max Factor,

Moment 14: Max Factor, Makeup Master

Max Factor changed beauty rituals forever by bringing eye shadow and eye pencils to the masses in 1914, and inventing lip gloss and false eyelashes.

Moment 15: Law of Austerity

WWII marked an era of sartorial austerity when the enactment of Law 85 restricted the use of silk, cotton, nylon and wool and regulated business practices.

Moment 16: Dior’s Bright New Star

Christian Dior’s debut collection was anchored in two new skirt silhouettes, a mid-calf length for daytime and an ankle-length “for restaurant dining.”

Ali MacGraw

Moment 17: Hat Tricks

WWD covered the inclusion and evolution of hats in women’s wear, from Diane Keaton’s boyish bowler in Annie Hall to Jacqueline Kennedy’s famous pillbox hat.

Moment 18: The Chic American Look

American sportswear owes much to Claire McCardell, who favored a smart approach to style and worked chic, practical pieces into day and eveningwear.

Moment 19: Fountain of Youth

Estée Lauder transformed American fragrance in 1953 when, in a provocative advertisement, she introduced her Youth Dew—a perfume that doubled as a bath oil.

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