fashion
fashion

WWD List: Beyond the Bubbly

Top wines and spirits purchased by affluent consumers in 2008.

By
fashion/news

Unity Marketing has ranked spending on wines and spirits among consumers with household incomes $100,000 and higher. Findings show the biggest spending increases are for rum and vodka. “These are spirits that go into popular mixed drinks,” said Pam Danziger, president of the Stevens, Pa.-based research firm. “There is a lot of innovation in terms in flavoring that causes a lot of activity in these categories.” However, cognac and sherry/port are losing momentum. “Much of this is driven by what is trendy in bars,” Danziger said. “But even in restaurants, people know that a $50 wine can really be bought elsewhere for $20 or less. Restaurants that let you bring your own and don’t charge a corkage fee, they’re smart. They are recognizing the times.”

  • 01

    RUM

    One-year percent change in spending 48.9 percent

  • 02

    VODKA

    One-year percent change in spending 15.8 percent

  • 03

    CHAMPAGNE

    One-year percent change in spending 9.3 percent

  • 04

    WINE

    One-year percent change in spending 8.6 percent

  • 05

    SCOTCH

    One-year percent change in spending 2.3 percent

  • 06

    OTHER WINE, LIQUOR & SPIRITS

    One-year percent change in spending 1.5 percent

  • 07

    BOURBON

    One-year percent change in spending -2.5 percent

  • 08

    WHISKEY

    One-year percent change in spending -2.5 percent

  • 09

    SHERRY/PORT

    One-year percent change in spending -15.2 percent

  • 10

    COGNAC

    One-year percent change in spending -25.5 percent

load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false