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The List: Top Activities Consumers Plan to Increase

The top activities consumers have increased as a result of the recession.

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With the economy in upheaval, people are reexamining their priorities. A recent study by the National Association of Television Program Executives and E-Poll Market Research sought to find out the activities consumers were increasing and decreasing. “They seem to be hibernating a bit, but people are still very social,” noted Gerry Philpott, president and chief executive officer of E-Poll. “But even if people do go to the movies, they’ll eat dinner at home first, for example.” He also pointed out, “During the Great Depression and World War II, there were financial hardships, and entertainment still boomed. It’s the last industry to go.” E-Poll found that those who say they are most “in control” of their lives are 55 or older. Thirty-five to 54-year-olds appear to be squeezed the hardest.

 

Below: The Top Activities Consumers Have Increased

 

See Also: Top Activities Consumers Plan to Decrease>>
  • 01

    STAYING LOCAL (BIKING, WALKING, ENTERTAINING AT HOME)

    Consumers who said they increased this activity 32 percent

  • 02

    READING BOOKS, MAGAZINES, NEWSPAPERS

    Consumers who said they increased this activity 27 percent

  • 03

    WATCHING PROGRAMS ON TELEVISION

    Consumers who said they increased this activity 25 percent

  • 04

    VISITING A SOCIAL NETWORKING SITE

    Consumers who said they increased this activity 20 percent

  • 05

    WATCHING DVDs OR BLU-RAY

    Consumers who said they increased this activity 19 percent