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The Peter Pan Bride

In a desperate marketing tie-in, New York retailer Blackton Fifth Avenue raffled off free Peter Pan brassieres of Grace Kelly's wedding.

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Grace Kelly marries Prince Rainier 1956

Grace Kelly marries Prince Rainier, 1956.

Photo By Thomas D. Mcavoy/Time Life Pictures/Getty Images

Appeared In
Special Issue
WWD 100 issue 11/01/2010

Apparently, there’s no such thing as too tenuous a marketing tie. New York retailer Blackton Fifth Avenue raffled off free Peter Pan brassieres the day Grace Kelly married the Prince of Monaco. The “theme of the stunt,” wrote WWD on April 19, 1956, “was ‘Feel like a princess in Peter Pan bras.’”