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Celebrity stylist Gretchen Monahan, whose ambition and joie de vivre make her seem larger than 5-foot-nothing, is focused on building her own branded world.
She operates three Grettacole salons, two G Spa day spas and two Gretta Luxe designer boutiques in metro Boston. Monahan opened a 21,000-square-foot destination spa at the MGM Grand at Connecticut’s Foxwoods Resort Casino in May, and the same month, she launched Gretta footwear, produced by St. Louis-based Brown Shoe Co.
Her skin care line, as yet unnamed, is slated to launch in the first quarter of next year.
In Manhattan, she has the Gretta Style Studio, her Greenwich Village penthouse loft, where she grooms and styles VIP clients and out of which she serves as Dove’s pitchwoman (she’s in her third year as the brand’s hair care expert).
Building on successful sales of shoes on QVC, she would only acknowledge being “in talks with” an apparel manufacturer for a licensed line of clothing and accessories. Market sources said that G-III Apparel Group Ltd., which produces goods for Calvin Klein, Guess and Cole Haan among others, has been in negotiations with Monahan.
Monahan, a 38-year-old Boston native, also has three television gigs: cohosting “Tim Gunn’s Guide to Style” on Bravo, contributing a weekly makeover segment for “The Rachael Ray Show” on CBS and being featured on a syndicated trend report “Gretta’s Got It,” which airs on NBC affiliates in Boston and Miami.
“I’m not a Jessica Simpson, a J.Lo or a Fergie,” said Monahan, sipping iced tea at a restaurant near her Copley Place store in Boston. “I’m a service talent. You earn credibility as a service talent because you teach and you show.”
Hard work and charisma has propelled Monahan. She’s an intense listener, husky-voiced and disarmingly candid. Its earned her powerful allies, such as television chef Ray.
“I knew G — that’s what I call her — would be perfect for our show,” Ray said. “She has given me so much fashion and lifestyle advice over the years that I had to share her with the rest of the world.”
Monahan also connected — over a coloring session — with Terri Rawson, chief marketing officer of Brown Shoe, who helped her get the consulting roles at the $2.4 billion footwear giant. That led to Gretta shoes — the smallest label in the firm’s portfolio.