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Stil in Berlin

Photo By Courtesy Photo

Appeared In
Special Issue
WWD Berlin Preview issue 01/12/2010

Print Run


Style in Berlin is all about the street, and the blog Stil in Berlin is the place to find the most current creative looks in town. The blog was started in 2006, making Stil in Berlin a relative oldster in the online scene. German Mary Scherpe and Canadian Dario Natale are charged with finding the style bright spots in Berlin’s sea of hoodie-and-jeans-clad masses and capturing them on film. In an old media coup, the online site has now spawned a print publication.

“It’s kind of a small statement on the whole ‘Is online killing print?’ discussion, because I don’t think it is,” said Scherpe. “And why not do both?”

Scherpe added she’d been thinking about a move to print for some time. A book was one idea, but the blogger thought simply collecting and printing the digital snaps was not enough. So the English-language book-size magazine was born, featuring articles, street shots and a shopping guide — all on heavy paper accented with richly colored photos. The blog is free, and so is its paper cousin. Funding comes from back-of-book ads and advertorials from brands like Filipa K and Lee specially shot in street style.

The first edition, which launched at the end of November, focuses on vintage fashion in its 34 pages. Berlin-based buyer-collector-vintage seller Roman Vardijian is profiled, followed by a list of some of the city’s top stores for second-hand couture, vintage fur and timeless treasures.

The next issue of Stil in Berlin’s magazine will come out just in time for fashion week, and will feature looks from Stockholm, London, Paris and Milan Fashion Weeks, as well as a collaboration with Urban Outfitters. Scherpe will be featured on a fashion bloggers panel at the Premium trade fair, and will video interview International Herald Tribune fashion editor Suzy Menkes for the event.

— S.S.



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