fashion
fashion

Moment 59: Let’s Get Physical

Headbands, legwarmers and off-the-shoulder tops became fashion classics in the Eighties thanks to Jane Fonda, Olivia Newton-John and Jennifer Beals.

View Slideshow

Karl Lagerfeld in 1983.

Photo By WWD Archive

Appeared In
Special Issue
WWD 100 issue 11/01/2010

The Eighties were all about getting physical—in the hitting-the-gym kind of way. More and more people were investing in diets, health clubs, sports equipment and, thusly, exercise wear. Helping to lead this latest fitness—and fashion—craze was none other than actress Jane Fonda, who became the nation’s workout guru with the release of her first aerobics video in 1982. Two years later, she launched her own line of Workout apparel, which she plugged with a series of promotional appearances at Marshall Field’s in Chicago and Boston’s Jordan Marsh, among others, despite the presence of demonstrators protesting her controversial stance on the Vietnam War. “I was sensitive to what the selling staff was hearing about the line,” Marshall Field’s Ric Wanetik told WWD that March. “We saw that the customer was simply shopping, rather than buying the line to make any political statement.” Others making a stylish splash in that era: Richard Simmons, Olivia Newton-John and Jennifer Beals, propelling headbands, legwarmers and slouchy, off-the-shoulder tops to instant fashion classics.

View Slideshow
load comments

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.
News from WWD
Newsletters

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

LatestPublications
getIsArchiveOnly= hasAccess=false hasArchiveAccess=false