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Moment 17: Hat Tricks

WWD covered the inclusion and evolution of hats in women’s wear, from Diane Keaton’s boyish bowler in Annie Hall to Jacqueline Kennedy’s famous pillbox hat.

A cloche from 1928 part of the flapper’s signature look

A cloche from 1928, part of the flapper’s signature look.

Photo By Hulton Archive/Getty Images

Appeared In
Special Issue
WWD 100 issue 11/01/2010

“A woman in the Thirties and Forties was never really, fully dressed unless she wore a girdle, stockings, gloves—and a hat.” So it was often declared in the pages of WWD, which chronicled the evolution of the chapeau from the close-knit cloche of the flapper to more elaborate, feathered and bejeweled creations through the Fifties, and Halston’s famous pillbox to over-the-top couture confections by John Galliano and Alexander McQueen. While the heyday of the hat waned around the mid-Sixties, the paper was variously smitten with styles including Ali MacGraw’s preppy cap in Love Story and the mannish topper sported by Diane Keaton in Annie Hall—each of which ignited trends for preppy and androgynous looks, respectively, in the Seventies.