Eastern Promise

MTV Arabia gives Middle Eastern youth a new voice.

Appeared In
Special Issue
WWD Fast issue 01/15/2009

“My music is what MTV Arabia is all about—a fusion between North American and Arabic flavors,” he says. Though he sings in English, Wolf’s music reflects his Arabic heritage. His second single, “Butterflies,” incorporates Arabic drum beats. The sexy video features a troupe of belly dancers.

“Our objective is to support talented Arab stars like Karl and let them brush shoulders with some of the most respected artists in the world and enable them to perform as representatives of our culture,” says Samr Al Marzouqi, channel manager of MTV Arabia.

Arabic hip-hop also is giving youth a pop-culture outlet to convey more serious messages in a very politically charged region of the world.

Yassin Alsalman, 26, has been making waves in the Middle East with his rebuttal rap to a song by Busta Rhymes titled “Arab Money.” The lyrics of the song extol the oil wealth in the Middle East and the rich lifestyle of Arabs. “I was at a club here in Dubai and Arabs were getting down to it, and I realized it was not right. I have been a huge Busta Rhymes fan for a long time, but it was disappointing.

“The song talks of rolling up in Dubai, buying $20 million lofts and taking private jets to Baghdad,” says Alsalman. “I don’t want to call him an ignorant man, but maybe they are just not aware of the Middle Eastern plight. Kids in Palestine can’t shop at these malls. The Middle East isn’t just Dubai. This is a great template, but most of our places are war stricken or under the rule of a dictator,” says Alsalman, who performs using his stage name, The Narcicyst. In his response, The Narcicyst chides Busta for his ignorance with lines like, “God show you the light…The pain in my people’s blood runs thicker than oil fields.”

Perhaps the most offensive part was the hook of Rhymes’ song, which is a garble of words that is supposed to sound like Arabic but in actuality is just gibberish. Alsalman, who’s family is originally from Basra, Iraq, also grew up outside of his homeland. But he is proud of Iraq’s musical tradition and culture. “If only they had actually used some real Arabic words, people in this part of the world could have genuinely embraced this song.”

Soon after The Narcicyst posted his rebuttal song, titled “Real Arab Money,” online, Rhymes called him to apologize “for the misunderstanding created by [‘Arab Money’],” according to a story originally posted on This report was later confirmed in The National, an English-language newspaper based in the United Arab Emirates. “He pulled the track and the remix that came out with it after the negative feedback going on in the Arab and Muslim community,” Alsalman told The National. “He called me personally and said he wanted to tell the Arab and Muslim community that he apologized.” Rhymes pulled the track, which is a major hit for the American rapper, from radio stations and stores worldwide, and also planned to take steps to have it removed from the Internet.

Alsalman now lives in Canada, but recently has come back to his native Dubai to work on a movie project. He’s also shopping around for a label for his latest album, P.H.A.T.W.A., which stands for Political Hip-Hop Attracting the World’s Attention. Avenues such as MTV Arabia, he says, help make Dubai a legitimate force in the international music community. “One of the most heartbreaking things about the war is, not only did the infrastructure go, [but] the museums were destroyed [and] the culture is getting deleted. Sometimes it feels like we’re being reversed into stone ages.”

Yet these avenues are creating something new in the region that captures the spirit of the East and West. “Our generation of Arabs is a global generation. We don’t belong in any one place or box,” says Alsalman. They have found a home, musically speaking.

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