Droll Play

“You Can Survive an Atomic Attack!...” “The Night They Prevented Champagne” and “The Grapes of Ralph” are among WWD's amusing headlines through the years.

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Appeared In
Special Issue
WWD 100 issue 11/01/2010

If it happened, Women’s Wear Daily was there. But the paper covered more than just the big-picture stuff.


Here, some of its more unusual and amusing headlines over the years.


January 3, 1918: “Why Not Camouflage the ‘Stouts’”


October 10, 1923: “Vogue for ‘Mah Jongg’ Stimulates Demand for Smoking Suits of Oriental Nature”


June 2, 1922: “‘Blue Laws’ for Flappers”


November 18, 1922: “The ‘Mite’ Before Christmas”


June 3, 1926: “As Furs Go, So Goes the Nation”


November 29, 1926: “Sports Clothes Held Clothes of Laziness”


August 4, 1927: “Buyers Quick to Recognize ‘Bootlegger’ Model at Worth’s”

August 26, 1930: “Continuance of Sunburn Vogue on Riviera Brings Deeper Dècolletage Into
Continental Flavor”


May 19, 1931: “If Women Want to Swoon, Style Won’t Sway ’Em”


February 9, 1933: “Mannish, Indeed, Is the Last Word, If You’re a Feminine Type”


January 4, 1935: “Cupid Hard at Work at Hat Plant”


February 12, 1935: “Garment Men Turn Connoisseurs of Horse Flesh With Varying Success”


June 7, 1940: “Anklets Give Index to Scholastic Ability”


October 9, 1940: “Where There’s Smoke, There’s the Fire of Schiaparelli Ire”


January 1, 1941: “She Pelted the Matador With Colorful Panties”


October 4, 1941: “Knitted Underwear: Clever Christmas Gifts for Convalescents”


December 18, 1941: “What Will She Wear at Her Air-Raid Debut?”


April 11, 1947: “Hollywood Experts Cry Out for More Sparing Use of Makeup”


May 10, 1950: “Cushioned Seats in TV Pantie”


December 26, 1950: “You Can Survive an Atomic Attack!...”


March 15, 1951: “Corset Fitters Go to College”


February 10, 1953: “Fat Ladies? No, Say Not Slender”


December 4, 1953: “Fanfare for Lip Fashion”


March 2, 1954: “South Pacific Bomb Tests Due to Include 360 Fabrics”

November 21, 1957: “100 Shoplifters Bagged by a Two-Way Mirror”

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