A Women’s Wear Daily headline.
Photo By WWD Archive
If it happened, Women’s Wear Daily was there. But the paper covered more than just the big-picture stuff.
Here, some of its more unusual and amusing headlines over the years.
January 3, 1918: “Why Not Camouflage the ‘Stouts’”
October 10, 1923: “Vogue for ‘Mah Jongg’ Stimulates Demand for Smoking Suits of Oriental Nature”
June 2, 1922: “‘Blue Laws’ for Flappers”
November 18, 1922: “The ‘Mite’ Before Christmas”
June 3, 1926: “As Furs Go, So Goes the Nation”
November 29, 1926: “Sports Clothes Held Clothes of Laziness”
August 4, 1927: “Buyers Quick to Recognize ‘Bootlegger’ Model at Worth’s”
August 26, 1930: “Continuance of Sunburn Vogue on Riviera Brings Deeper Dècolletage Into
Continental Flavor”
May 19, 1931: “If Women Want to Swoon, Style Won’t Sway ’Em”
February 9, 1933: “Mannish, Indeed, Is the Last Word, If You’re a Feminine Type”
January 4, 1935: “Cupid Hard at Work at Hat Plant”
February 12, 1935: “Garment Men Turn Connoisseurs of Horse Flesh With Varying Success”
June 7, 1940: “Anklets Give Index to Scholastic Ability”
October 9, 1940: “Where There’s Smoke, There’s the Fire of Schiaparelli Ire”
January 1, 1941: “She Pelted the Matador With Colorful Panties”
October 4, 1941: “Knitted Underwear: Clever Christmas Gifts for Convalescents”
December 18, 1941: “What Will She Wear at Her Air-Raid Debut?”
April 11, 1947: “Hollywood Experts Cry Out for More Sparing Use of Makeup”
May 10, 1950: “Cushioned Seats in TV Pantie”
December 26, 1950: “You Can Survive an Atomic Attack!...”
March 15, 1951: “Corset Fitters Go to College”
February 10, 1953: “Fat Ladies? No, Say Not Slender”
December 4, 1953: “Fanfare for Lip Fashion”
March 2, 1954: “South Pacific Bomb Tests Due to Include 360 Fabrics”
November 21, 1957: “100 Shoplifters Bagged by a Two-Way Mirror”
