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Chanel Unveils New Exhibition in Seoul

The exhibition features visual displays shedding light on Coco Chanel's sources of inspiration throughout her life.

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SEOUL—Chanel has just unveiled its "The Sense of Places," exhibition, which celebrates the life and legacy of Gabrielle "Coco" Chanel.

The exhibition features a set of visual displays shedding light on Coco Chanel's sources of inspiration throughout her life, juxtaposed with modernized versions of her designs interpreted throughout the years by Karl Lagerfeld. The launch event took place on Friday at the Zaha Hadid-designed Dongdaemun Design Plaza (DDP) in Dongdaemun, Seoul.

French art critic and artistic director, Jean-Louis Froment curated the exhibition which is separated into different sections throughout spacious design complex, with five sections encompassing the life and times of Coco Chanel from childhood to her breakthrough as an internationally-feted designer of haute couture.

Inside the dimly-lit, cavernous interior of the Zaha-Hadid designed DDP complex, fashion house representatives and international media gathered together for a preview of an array of Coco Chanel's relics, ranging from an immaculately well-kept robe, to jewelry, tapestries of Chanel's original patterns, as well as religious artifacts.

The exhibition's opening party attracted VIPS such as CL from the Korean girl group 2NE1, actress Jung Ryeo Won and Choi Si Won, a member of Korean pop group Super Junior. French actress Anna Mouglalis, French music producer Caroline de Maigret and Japanese model/actress Kiko Mizuhara also attended the event.

"Gabrielle Chanel created her own form of art. Chanel created its own language," said exhibition curator Jean-Louis Froment. "It is so unique because she was influenced by so many artists such as [Igor] Stravinsky, Picasso... She had an ability to look at different historical subjects with her own point of view. This is so unique in the world of couture. And in this sense, without having been an 'artist', she was able to hone her skills and savoir-faire through her understanding of art through others."

He added that DDP is the perfect venue for the exhibition. "The building's design by Zaha Hadid demonstrates femininity and strength, and is also quite controversially discussed. I like this idea a lot in relation to Chanel and the artistic endeavors Gabrielle Chanel achieved over a century ago. Between them, these women are both so interesting," he said.

The exhibition runs through Oct. 5.

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