Women’s Wear Daily
04.17.2014
fashion
fashion

Chai's Cold Shoulder... Dries Dining... Buona Notte Saks...

Richard Chai and Snarkitecture teamed up to design a cavelike installation that doubles as a pop-up shop.

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CHAI’S COLD SHOULDER: Richard Chai and Snarkitecture teamed up to design a cavelike installation that doubles as a pop-up shop. Faintly glacial-looking, the space is the fourth installment of Building Fashion at HL23, and will be up and running at 504 West 24th Street through the end of October. The designer is a fan of Snarkitecture co-founders Daniel Arsham and Alex Mustonen’s work, but the first plan looked too much like a regular store. “I wanted it to feel more like an exhibition than a display of clothes on a rack,” said Chai, who first dove into design at the age of 13 at Parsons’ night school.

Richard Chai Love items and men’s wear pieces are strategically folded and draped in the new space. “It’s good, it looks like a glacier. It’s the fall collection, so they will want to buy clothes,” said Chai, who is now more eager than ever to open a freestanding store next year.

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