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In Italy, luxury brand Gucci is taking a more democratic approach to its museum, due to open in Florence in 2011.
The company plans to put its archive of vintage items on public display and a family’s vintage Gucci handbag could well end up among the exhibits.
Gucci president and chief executive officer Patrizio di Marco this year announced the brand was teaming up with Christie’s to create an appraisal site for vintage Gucci clothing and bags.
“Between now and the opening, through the new Gucci Collector Service, it is quite possible that Gucci’s archivists, who are constantly on the lookout for additional pieces of note, will add to this archive,” he says.