Women’s Wear Daily
04.16.2014

Technology

Business

Technology

Page 55 of 64

Bits and Bytes

Smart Plastic
Researchers at MIT and the GKSS Research Center in Teltow, Germany, have created a plastic that changes shape when exposed to light of a specific wavelength. The photosensitive polymer was developed for medicine and...

REI Woos customers with delivery options

Outdoor apparel and gear retailer REI is living proof that clicks can drive business at bricks.

The company is respected for its smart approach to multichannel integration, not only from a technical standpoint, but strategically and...

The Ghost In The Machine

Ideas come regularly to Yoox founder Federico Marchetti. After all, he's an entrepreneur, not a fashion person or, god forbid, a techie. It's just that Yoox, the Italian answer to Bluefly, was the first idea he happened to execute.

The concept...

Bakers Hones Mix

Bakers Footwear, the fashionista favorite for affordable shoes, is updating its systems to tackle a problem many retailers can relate to: Overly simplistic allocation methods that don't take into account the varying needs of many different stores....

Five To Watch: Innovators Remake Retail and Technology

Every year, WWDExecTech picks a group of technology executives who have demonstrated outstanding leadership and innovation. This year's five are strategists as well as technologists. They are profiled here and will be honored at the WWDExecTech CIO/IT...

Sportswear Brands Now Playing in Video Games

It appears on every PlayStation and Xbox video screen sooner or later: the dreaded "Game Over." But activewear brands like Nike, Adidas, Reebok and Puma are just beginning to play in the video game arena.

In "Tiger Woods PGA Tour 2005," Woods...

Good For Sales: Retail Unplugged

Mobile technology in hand can be worth double-digit sales increases on the books.

Though retailers have fantasized about ingenious ways to deploy wireless handheld technology, it's the carefully screened, stripped-down, select applications that...

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