WWD.com/business-news/technology/on-the-internet-european-brands-learn-to-be-social-2343353
technology
technology

October 15, 2009

Gucci Latest Luxe Brand to Use Social Media

Gucci will launch a social networking microsite today for its new sunglasses line, and other luxe brands offering similar interactive online experiences.

By
with contributions from WWD Staff
technology/news

The star of Gucci’s latest viral ad campaign isn’t an up-and-coming model, the celebrity of the moment or the brand’s creative director, Frida Giannini. It’s the Gucci customer.

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