WWD.com/business-news/technology/on-the-internet-european-brands-learn-to-be-social-2343353
technology
technology

October 15, 2009

Gucci Latest Luxe Brand to Use Social Media

By Samantha Conti
with contributions from WWD Staff
technology/news

The star of Gucci’s latest viral ad campaign isn’t an up-and-coming model, the celebrity of the moment or the brand’s creative director, Frida Giannini. It’s the Gucci customer.