Women’s Wear Daily
04.21.2014
technology
technology

IT Costs Cut Into Burberry Profits

Burberry said Tuesday that net profits slipped 6 percent to 49.9 million pounds, or $92.3 million.

technology/news

In Vienna, the company has opened a 3,750-square-foot store at 2 Kohlmarkt, while in Kiev, Burberry unveiled a 3,024-square-foot store on Kreshatik/Zankovestska Street. The new Mexico City store is located at Masaryk No. 433 Col. Polanco, and spans 3,110 square feet.

Ahrendts said that, while Burberry was focused on behaving like a retailer, the company was still paying close attention to its wholesale clients, who also would benefit from the more frequent flow of goods.

Indeed, over the past month Burberry upgraded its second-half outlook for wholesale growth to a high-single-digit figure from a midsingle-digit one, due to its new delivery capabilities. The company also has added two more markets to its sales calendar, for a total of four.

During the most recent new market, in September, the company unveiled a Burberry London summer collection as well as two new handbag styles belonging to the Burberry Icons collection.

The Mini Manor Bag launches in-store in January, and comes in quilted napa leather, patent leather and Burberry check. Its larger, elder sister, the Manor bag, already had sold out of stores in September.

The Beaton bag, named for society portrait photographer Cecil Beaton — the inspiration for Burberry's latest ad campaign — has a leather, trench-inspired buckle strap around the top and bears the equestrian knight logo.

The bag, which launches worldwide in March, comes in materials including ochre or pale gray python, trench-quilted patent leather and woven vintage silver python. It has special inside pouches for mobile phones, MP3 players and PDAs.

For summer, the more casual Burberry London collection also pays homage to the trench as well as tailored silhouettes and soft-edged dresses.

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