Women’s Wear Daily
04.21.2014

Marketing and Promotion

Business

Marketing and Promotion

Page 74 of 78

An Oft-Forgotten Customer

Apparel marketers are taking steps to boost their appeal to African Americans, but they’re still behind the curve, compared with other sectors.

Missing the Mark With Millennials

A look at the Millennials, or those under age 25, who wield more influence on family spending decisions than the two prior generations.

Dueling Proposals Fracture Dallas Fashion Industry

Competition between two proposals to move Dallas fashion firms out of the International Apparel Mart has intensified as sales reps are dividing into camps.

The Power of Pop Culture

NEW YORK — It’s a love-hate thing.

People of the world have a complex, conflicted view of America’s pop culture, from fashion and music to TV and movies. More people profess to enjoy it than don’t, even as many of them...

Rosie Strikes Back

NEW YORK — The fight between Gruner + Jahr and Rosie O’Donnell was back on the radar Thursday after O’Donnell filed an answer to the complaint against her with the state of New York. Among other things, O’Donnell’s...

Firms Ignore Stretched, Skeptical Xers

NEW YORK — Xers are a tough sell.

Generation X, or the 42 million Americans now ages 26-to 36-years-old, possess attitudes that make them hard for marketers to win over; they’re having children and buying homes, making fashion a...

Converting Fashion’s Unfaithful

NEW YORK — The most fashionable, the least loyal.

It’s a conflict that spells a substantial challenge for apparel marketers, because branding and loyalty need to go hand in hand if an apparel label is to thrive in the long run,...

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