Marketing and Promotion
Apparel marketers are taking steps to boost their appeal to African Americans, but they’re still behind the curve, compared with other sectors.
— Mar 19, 2003
A look at the Millennials, or those under age 25, who wield more influence on family spending decisions than the two prior generations.
— Feb 19, 2003
Competition between two proposals to move Dallas fashion firms out of the International Apparel Mart has intensified as sales reps are dividing into camps.
— Feb 12, 2003
NEW YORK — It’s a love-hate thing.
People of the world have a complex, conflicted view of America’s pop culture, from fashion and music to TV and movies. More people profess to enjoy it than don’t, even as many of them...
— Feb 5, 2003
NEW YORK — The fight between Gruner + Jahr and Rosie O’Donnell was back on the radar Thursday after O’Donnell filed an answer to the complaint against her with the state of New York. Among other things, O’Donnell’s...
— Jan 31, 2003
NEW YORK — Xers are a tough sell.
Generation X, or the 42 million Americans now ages 26-to 36-years-old, possess attitudes that make them hard for marketers to win over; they’re having children and buying homes, making fashion a...
— Jan 22, 2003
NEW YORK — The most fashionable, the least loyal.
It’s a conflict that spells a substantial challenge for apparel marketers, because branding and loyalty need to go hand in hand if an apparel label is to thrive in the long run,...
— Dec 18, 2002