Women’s Wear Daily
04.20.2014

Marketing and Promotion

Business

Marketing and Promotion

Page 72 of 78

Hispanics: A Hidden Opportunity

The fashion industry is missing a big opportunity in marketing to Hispanics. Here, an update.

Tuning Out Static

Branding experts discuss the role played by a brand’s initial, visual impression on today’s consumer, said to value substance over style

Marketing Intelligence

Walking The Walk: Ralph Lauren’s got it. Tommy Hilfiger doesn’t. And Jay-Z’s could be fleeting.

Street cred, that is. At least, that’s the view of marketing consultant Jameel Spencer, whose clients include a trio...

Vive La Difference

Europeans’ attitudes toward work and life…what causes ideas to spread…jeans’ dollar volume surges.

Media Plays: More Acts Required

NEW YORK — Just what the beleaguered magazine world needs: yet another reason for companies not to advertise.

With time fast becoming the chief currency of an increasingly complex and demanding fashion consumer, the days of reaching this...

Behold the Mayo

NEW YORK — What’s the ultimate challenge in building brand loyalty? Health care services, no doubt, says one marketing expert.

The reason, observed Ohio State marketing professor Neeli Bendapudi, is that “when someone visits a...

A Contradictiion In Store

NEW YORK — It ain’t getting any easier.

Fashion marketers are facing a seismic shift in the psychographic profile of their female customers — one that’s posing a steeper challenge to an already rocky business. It’s...

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