Women’s Wear Daily
04.20.2014

Marketing and Promotion

Business

Marketing and Promotion

Page 71 of 78

Fashion Missing Sizeable Segment

Fashion has been slow to respond to sizing issues because of fears that begin with the unfamiliar tastes of the large-size customer.

Failing to Rise to Women’s Size

Observers say plus sizes could constitute up to 35 percent of the women’s fashion business - if more merchandise was available.

Hispanic Ad Dollars Go North

Spending on ads aimed at Hispanic consumers has more than doubled in the past five years, to reach $1.89 billion in 2002.

‘Warning:’ A Poetic Brand Extension

ATLANTA — Fifty-nine-year-old Judy Cody of Milledgeville, Ga., formerly a churchgoing homebody, has gone through a change of lifestyle.

Now known by fellow Red Hat Society members as “Lady Hibiscus, Duchess of Merrymaking,”...

Fashion's Eye-Opener

Marketing: Spending on apparel and accessories ads in magazines aimed at African Americans has doubled in the past five years.

Marketing Intelligence: What's Buzzin'?...Tail Wags Dog (Again)...Counterintuitive - But Lucky

WHAT’S BUZZIN’?: It’s not exactly a secret that marketing buzz can work wonders on fickle, savvy teens and young adults. And it’s not going away anytime soon. Indeed, word-of-mouth is likely to become the most persuasive...

Apparel Missing Mark With Hispanics

Hispanics are a must-win audience for the sputtering apparel business. Part II of a series on marketing to America’s fastest-growing ethnic group.

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