Marketing and Promotion
NEW YORK — The back-to-basics movement is gathering momentum among fashion shoppers.
A quest for value, accelerated by the aging of the U.S. population and resulting shift in people’s priorities, is diminishing the importance many...
— May 29, 2002
SHREWD MARKETING AND DISTINCTIVE STYLE ARE HELPING THE NEXT TIER OF BRIDGE
— Jan 2, 2001
The power of positive thinking seems to be paying off at Self Esteem, a $40 million junior fashion brand.
— Dec 16, 1999
NEW YORK -- When manufacturers and retailers convene this weekend at the National Association of Chain Drugstores Marketplace convention in New Orleans, tailored marketing strategies will be just one of the many topics of discussion.
— Jun 17, 1994
NEW YORK -- To segment or not to segment? That is the question on the minds of many mass market manufacturers when it comes to marketing products in this multifaceted society.
"There is no longer one standard of beauty," said Kathy Dwyer,...
— Jun 17, 1994
WASHINGTON -- The 50-plus crowd represents a big market with a lot of disposable income, but many retailers don't seem to know how to get their attention.
This was among the findings of a research project commissioned by the International Mass...
— Jun 15, 1994
NEW YORK -- Micro-marketing is not just for upscale stores.
So say a group of leading mass retailers, who contend they can successfully tailor apparel assortments to the specialized needs and tastes of local markets around the...
— Jun 8, 1994