Marketing and Promotion
Warnaco Loses $12.8M in September
NEW YORK — The Warnaco Group Inc. continued to bleed red in September as reorganization costs more than offset operating income.
In a Dec. 2 statement of operations filed with the U.S. Bankruptcy Court for the Southern District of New...
— Dec 4, 2002
When Do Scandals Sting?
It's the X factor. Scandals and bad publicity of any sort have evolved into one of lifestyle marketing's biggest mysteries.
— Nov 20, 2002
A Profile of Today’s Baby Boomer
NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a plum marketing target, but baby boomers’ purchasing behavior is highly individualistic and difficult to...
— Oct 23, 2002
Delta Companies Improve Profits
NEW YORK — Delta Mills Inc. and Delta Apparel Inc. each managed to improve first-quarter results, despite the lagging economy and tepid domestic manufacturing scene.
Greenville, S.C.-based Delta Mills posted profits of $1.4 million, or 24...
— Oct 23, 2002
The New York Times Co. Buys Remainder of IHT
NEW YORK — The New York Times Co. Tuesday agreed to buy the 50 percent stake in the Paris-based International Herald Tribune it does not already own.
The deal ends an 11-year joint ownership of the paper between The Times and The...
— Oct 23, 2002
Boomers Growing Fast But Fashion Steers Clear
NEW YORK — What are fashion labels loathe to do? Take aim at baby boomers as their primary marketing target, for one thing.
Despite the plentiful lip service they’ve paid to focusing on the affluent boomer — a consumer now 36-...
— Oct 9, 2002
Trend Spotters Play It Safe
NEW YORK — Call it trend spotting’s reality check.
True, it’s a premise that, at first blush, seems something of a contradiction in terms. After all, aren’t most trends supposed to have an edgy, fantastical element; a...
— Aug 21, 2002
