Marketing and Promotion
The Power of Pop Culture
NEW YORK — It’s a love-hate thing.
People of the world have a complex, conflicted view of America’s pop culture, from fashion and music to TV and movies. More people profess to enjoy it than don’t, even as many of them...
— Feb 5, 2003
Rosie Strikes Back
NEW YORK — The fight between Gruner + Jahr and Rosie O’Donnell was back on the radar Thursday after O’Donnell filed an answer to the complaint against her with the state of New York. Among other things, O’Donnell’s...
— Jan 31, 2003
Firms Ignore Stretched, Skeptical Xers
NEW YORK — Xers are a tough sell.
Generation X, or the 42 million Americans now ages 26-to 36-years-old, possess attitudes that make them hard for marketers to win over; they’re having children and buying homes, making fashion a...
— Jan 22, 2003
Converting Fashion’s Unfaithful
NEW YORK — The most fashionable, the least loyal.
It’s a conflict that spells a substantial challenge for apparel marketers, because branding and loyalty need to go hand in hand if an apparel label is to thrive in the long run,...
— Dec 18, 2002
Women Driving Cyber Growth
NEW YORK — Women now account for nearly two-thirds, or 61 percent, of online purchasers and are the primary engine powering holiday business in cyberspace — where the outlook for the season is bullish and projections are being revised...
— Dec 11, 2002
Gap Ad Budget Spikes
NEW YORK — Gap Inc. is boosting its fourth quarter ad budget by approximately 30 percent over year-ago levels, to an estimated $151 million, and appears bent on bridging a divide commonly faced by fashion consumers: the disconnect between a...
— Dec 6, 2002
When Hands Off Is Right On
NEW YORK — What can a fashion brand do when it’s hit by bad p.r. or a scandal? The prescription, in most cases, is simple: Do nothing.
It...
— Dec 4, 2002
