Women’s Wear Daily
04.16.2014

Marketing and Promotion

Business

Marketing and Promotion

Page 68 of 77

The 21 Club

NEW YORK — The fashion, beauty and retail sectors accounted for seven of 89 companies considered appropriate and respectful advertisers to gay men and lesbians in 2003, and one of them — Nike — also ranked among 21 major U.S....

Club Monaco Pumps Up the Volume

MARKETING: A look at Club Monaco’s spring advertising campaign.

Marketing Intelligence: Strange Ad-Fellows ... British Invasion Redux ...

STRANGE AD-FELLOWS? Apparently not. Continuing to capitalize on the fashion consumer’s penchant for cross-shopping store formats and price ranges, Sweden’s Hennes & Mauritz will show its runway-inspired, moderate-priced apparel on...

The Makeover at A&F: Less Sex, Higher Prices And New Upscale Format

Analysts'; reaction to Abercrombie & Fitch's plan to reposition itself with more aspirational fashion at higher price points was mixed.

Six Degrees of Separation

How likely are collegians to keep wearing the same brands of apparel, once they snag their diplomas? The odds are 6 to 1 against it.

Tween Ads: Celebrity Crutch?

NEW YORK — Does the power of celebrities’ marketing connections lose some spark with tweens, as the group closes in on its teenage years?

Apparently so, based on an advertising study that BuzzBack Market Research conducted with more...

Marketing Intelligence: Walking the Talk ... Craving the Luxe Life ...

Walking the Talk: Is author-journalist Malcolm Gladwell’s tipping-point premise reaching its own tipping point? Maybe. Most recently, Atlanta-based marketing research firm Yankelovich Inc. served up a statistical take on Gladwell’s...

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