Marketing and Promotion
Fader’s Three Point Play
NEW YORK — "Look what I’ve got," exclaimed 34-year-old Fader publisher Jon Cohen, exhibiting the exuberance of a teenager as he whipped out his new, sleek, blue Nokia 3650 cell phone and hoisted it to snap instant digital photos of his...
— Apr 16, 2003
Angling for an Edge With Youths
Teens and tweens are having fun being a bit wicked, and they favor high tech toys over high style.
— Apr 16, 2003
Zen and the Art of Shopping
Two new books chronicle fashion victim-hood and finding inner peace through shopping.
— Apr 2, 2003
McFashion’s Feeding Frenzy
NEW YORK — Consumer spending may have slowed since the start of the war with Iraq, but America is still home to a growing populace of fashion victims — those who consistently buy into whatever trend the fashion business is pushing, even...
— Apr 2, 2003
An Oft-Forgotten Customer
Apparel marketers are taking steps to boost their appeal to African Americans, but they’re still behind the curve, compared with other sectors.
— Mar 19, 2003
Missing the Mark With Millennials
A look at the Millennials, or those under age 25, who wield more influence on family spending decisions than the two prior generations.
— Feb 19, 2003
Dueling Proposals Fracture Dallas Fashion Industry
Competition between two proposals to move Dallas fashion firms out of the International Apparel Mart has intensified as sales reps are dividing into camps.
— Feb 12, 2003
