Women’s Wear Daily
04.17.2014

Marketing and Promotion

Business

Marketing and Promotion

Page 67 of 78

They Are Saying

The question of whether fashion advertising can be effective if it’s disconnected from the images evoked by the advertiser’s products drew a range of responses from brand consultants, advertising executives and marketing specialists. The...

Tenniswear Courts Marketing Aces

NEW YORK — It’s getting tougher for tenniswear marketers to serve up an ace in the court of endorsements from the sport’s elite athletes.

That’s largely because in America’s increasingly commercial,...

Groundbreaking Gay Data

Few might guess Albuquerque, N.M., and Jersey City, N.J., are among the U.S. cities with the densest gay and lesbian populations. Nor would...

Finicky Fiftysomethings

NEW YORK — Ann Taylor is doing it. So are Banana Republic, Emporio Armani, Lands’ End and Chico’s.

Catering to a newly emerging fiftysomething consumer, that is. One who has become increasingly demanding of the service she...

Marketing Intelligence: Leading Indicators ... Luxury's Leading Edge ...

LEADING INDICATORS: Port Washington, N.Y.-based market researcher NPD Fashionworld has earmarked a handful of commodity items as harbingers of strengthening demand for fashion apparel, as sales of those basics have turned north in the 12 months...

Fashion Rx: Emotional Rescue

NEW YORK — Consumers identify with brands largely through emotion, said Saatchi & Saatchi chief executive officer worldwide Kevin Roberts.

As a result, it isn’t easy to save a brand from becoming irrelevant in consumers’...

Why Fashion and Politics Seldom Mix

Fashion habits die hard, and according to an informal survey in London, politics rarely sways how people approach fashion or shopping.

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