Marketing and Promotion

Business

Marketing and Promotion

Page 6 of 47

Digital Is About People, Not Technology

Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.

Macy’s, American Icons, Macys, promotion, Americana, Ralph Lauren, Calvin Klein, Michael Kors, Tommy Hilfiger, Nike, Levi’s, got your 6, veteran, Martha Stewart

Macy's Americana Push

Department store will strike a patriotic chord on May 15 when it kicks off “American Icons,” a promotion running through the Fourth of July.

PPR, Kering, francois henri pinault, la redoute, name, change, Pinault-Printemps-Redoute, Pinault, Kai Yun, Gucci, Bottega Veneta, Saint Laurent, Stella, McCartney, Sergio, Rossi, Brioni, Boucheron, Girard-Perregaux, Richard, Qeelin, Kane

PPR Changes Name to Kering

French group sets new moniker to reflect shift away from its retail roots.

CFDA Enters Chinese Partnership With Shangpin.com

The online fashion retailer will support designers in developing their businesses in China via various marketing and public relations programs.

Ann Taylor Inc., Loft, Carly Rosenberg, emails, paid search, digital display impressions, flash sale sites, multi-channel inventory, remarketing in search, digital marketers, omnichannel

Key Digital Marketing Trends for Ann Inc.

Holiday 2012 featured five key takeaways on the marketing side, which in turn provided insights on top 2013 trends.

BBDO Conference Offers Insights to China's Luxury Market

Luxury brands hoping to tap into the Chinese market must be cultural curators as much as marketers.

Victoria's Secret, Levi's Top Brand Ranking Study

YouGov's annual BrandIndex reveals only minor changes from 2011 study.

Study: Luxe Brands Speed Digital Marketing Embrace

Most luxury marketers expect digital efforts to be the biggest part of their marketing by 2015.

Christmas, holiday, markdowns, consumer confidence, promotions, shopping, online shopping, gift cards, weather, holiday forecast, comps, margins, fourth quarter, earnings, brooks brothers, bloomingdale's, belk, bon-ton, target corp, macy's, gap inc, TJX, Limited Brands, Urban Outfitters, AEO, Costco, Home Depot, Lowe's, J.C. Penney, nordstrom, kohl's, saks,

Steep Markdowns Improve Retailers' Holiday

Executives said they’ve seen a lift in shopping since the weekend before Christmas, which they attribute to markdowns across a broad spectrum of merchandise.

mergers and acquisitions, dma, DMA United, Ink & Co., Designers Management Agency, Sam Sohaili, Marc Beckman, MESH, Creative Arts Agency, Ryan Seacrest, Stephanie Furgang Adwar, talent agency, advertising

Ink, DMA Team to Form DMA United

The newly merged agency combines advertising and representation into one brand strategy firm focused on designers.

Cyber Monday, Black Friday, Thanksgiving, Smartphones, comScore, mobile, tablet, shopping, m-commerce, mcommerce, shift, Thanksgiving, technology, ecommerce, e-commece, ebay, paypal, Rue La La, HSN

Mobile, Early Birds Alter Cyber Monday Landscape

The digital barrier between Black Friday and Cyber Monday is starting to erode, with more online shopping than ever starting as early as Thanksgiving Day.

M-commerce Primed for Big Holiday Season

More firms are featuring promotions geared for shopping using apps for smartphones and tablets this year.

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