Marketing and Promotion


Marketing and Promotion

Page 6 of 48
millenials, marketing, digital marketing, mastercard, david rich, summit, wwd summit, digital summit

MasterCard's David Rich on Marketing to Mellenials

A one-size-fits-all approach will not always be successful in targeting this, or for that matter, any other generation.

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Billabong in Relaunch Mode

Surfwear manufacturer is getting set to introduce a new global women's wear collection as part of its four-pronged comeback strategy.

Poppin Sets Course for Expansion

The Burch Creative Capital-backed office supply company is looking to take its fashion-geared business international.

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MasterCard's David Rich on Reaching Millennials

As technology changes the way consumers live their lives, so does it affect the way marketers reach coveted groups.

Wool Confab Discusses Fresh Marketing Approaches

Experts looks to identify new wool consumers.

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Digital Platforms Alter Role of the CMO

Today’s chief marketing officer must be equally fluent in digital and traditional marketing practices.

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Ten of Tomorrow: Justin Cooke, Topshop

The company's chief marketing officer is inspired by the work of leaders in retail and technology like Google, Apple and Nike., social media, instagram, twitter, facebook, tory burch, miki berardelli, digital, e-commerce, ecommerce,

Ten of Tomorrow: Miki Berardelli, Tory Burch

As chief marketing officer, executive has helped position the brand as one of the most innovative fashion companies in the digital arena.

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Measuring Online ROI: Brands Turn to Video as Consumer Yardstick

Video is proving to be the most powerful digital medium for reaching consumers in a measurable way.

Adidas Appoints Sports Marketing Executive

The company also named a new managing director of Central Europe.

Digital Is About People, Not Technology

Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.

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Macy's Americana Push

Department store will strike a patriotic chord on May 15 when it kicks off “American Icons,” a promotion running through the Fourth of July.

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