Marketing and Promotion

Business

Marketing and Promotion

Page 6 of 47
chief marketing officer, chief information officer, cmo, digital, e-commerce, ecommerce, advertising, social media, mobile, marketing, promotion, Justin Cooke, Topshop, Burberry, Harlem Shake, London Fashion Week, Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, Vine, Millennial, Coca-Cola, Joe Tripodi, Loren Angelo, Audi, Super Bowl, ad campaign, Target Corp, Jeff Jones, Tory Burch, Miki Berardelli

Digital Platforms Alter Role of the CMO

Today’s chief marketing officer must be equally fluent in digital and traditional marketing practices.

Topshop, Justin Cooke, Topshop, Kate Moss, Kate Bosworth, digital, marketing, ten of tomorrow

Ten of Tomorrow: Justin Cooke, Topshop

The company's chief marketing officer is inspired by the work of leaders in retail and technology like Google, Apple and Nike.

Pinterest.com, social media, instagram, twitter, facebook, tory burch, miki berardelli, digital, e-commerce, ecommerce,

Ten of Tomorrow: Miki Berardelli, Tory Burch

As chief marketing officer, executive has helped position the brand as one of the most innovative fashion companies in the digital arena.

social media, Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, e-commerce, online roi, return on investment, video, Google, Net-a-Porter, Calvin Klein, Joyus, Saks, ecommerce, e-commerce,

Measuring Online ROI: Brands Turn to Video as Consumer Yardstick

Video is proving to be the most powerful digital medium for reaching consumers in a measurable way.

Adidas Appoints Sports Marketing Executive

The company also named a new managing director of Central Europe.

Digital Is About People, Not Technology

Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.

Macy’s, American Icons, Macys, promotion, Americana, Ralph Lauren, Calvin Klein, Michael Kors, Tommy Hilfiger, Nike, Levi’s, got your 6, veteran, Martha Stewart

Macy's Americana Push

Department store will strike a patriotic chord on May 15 when it kicks off “American Icons,” a promotion running through the Fourth of July.

PPR, Kering, francois henri pinault, la redoute, name, change, Pinault-Printemps-Redoute, Pinault, Kai Yun, Gucci, Bottega Veneta, Saint Laurent, Stella, McCartney, Sergio, Rossi, Brioni, Boucheron, Girard-Perregaux, Richard, Qeelin, Kane

PPR Changes Name to Kering

French group sets new moniker to reflect shift away from its retail roots.

CFDA Enters Chinese Partnership With Shangpin.com

The online fashion retailer will support designers in developing their businesses in China via various marketing and public relations programs.

Ann Taylor Inc., Loft, Carly Rosenberg, emails, paid search, digital display impressions, flash sale sites, multi-channel inventory, remarketing in search, digital marketers, omnichannel

Key Digital Marketing Trends for Ann Inc.

Holiday 2012 featured five key takeaways on the marketing side, which in turn provided insights on top 2013 trends.

BBDO Conference Offers Insights to China's Luxury Market

Luxury brands hoping to tap into the Chinese market must be cultural curators as much as marketers.

Victoria's Secret, Levi's Top Brand Ranking Study

YouGov's annual BrandIndex reveals only minor changes from 2011 study.

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