Marketing and Promotion

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Marketing and Promotion

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Rachel Tipograph, Gap, digital media, Lo-Fi Brand Marketing, Twitter, Facebook, YouTube, Pinterest, Tumblr, wwd digital forum

Gap Inc.'s Rachel Tipograph Talks Lo-Fi Customer Engagement

The global director, digital & social media at Gap Inc. digital media, told attendees to forget the “one size fits all” approach.

iProspect, digital performance, Andrea Wilson, affluent influencers, marketing, millennials, Gen X, baby boomers, digital summit,

iProspect's Andrea Wilson Discusses Marketing to Affluent Influencers

The latest survey results from iProspect looks at the differences within each of the three generational groups: Millennials, Gen X and Baby Boomers.

social media, Twitter, Facebook, Tumblr, Instagram, Pinterest, live-streams, tweets, posts, pins, fashion brands, marketing, promotion, hashtags, social media strategy, nyfw, pfw, mfw, lfw, fashion week, new york fashion week, london, milan, paris, buyers, ceo, executives, editors, stylists, bloggers, roi, return on investment, Burberry, Stuart Weitzman, Kate Moss, engagement, Hermes, Tory Burch, DKNY,

Fashion Week Social Media Lessons Learned

From New York to London, Milan to Paris, brands have spent the last month trying to amplify the hype around their runway shows. Was it all worth it?

France, Made in France, François Hollande, euro zone, economy, jobs, Arnaud Montebourg, Industry Minister, factories, workers, LVMH, Roland Mouret,

Made in France Label Gets a Boost

The Socialist government of President François Hollande has unveiled a 10-year plan that aims to restore pride to its ailing national industry.

El Palacio de Hierro, Soy Totalmente Palacio, Mexico, marketing, advertising, strategy, Carmen Dell’Orefice

Reaching the Chic of All Ages

The marketing and advertising teams at El Palacio de Hierro spread the word by casting a wide net.

Carolina Herrera, Pinterest, bridal, wedding dress, wedding planning, social media, facebook, twitter, town & country, alexandra kotur

Carolina Herrera Takes to Social Media to Boost Bridal

A contest, which is in conjunction with Town & Country magazine, will ask brides-to-be to submit boards on Pinterest.

Bloomingdale’s, Bloomingdales, Brit Style, British promotion, merchandising, men's, mens, young men's, fall, 2013, catalogue, catalog, fall fashion, avile Row, Westminster Bridge, Big Ben, Parliament, East London, Sussex, Liverpool, Wales, Isle of Skye, Scotland, Loch Ness, London Fashion Week, Kevin Harter, heritage, Hardy Amies, Turnbull & Asser, Burberry, Liberty, Farrell, Oliver Spencer, Kent & Curwen, AllSaints, Karen Millen, Reiss, Ted Baker, Lily Donaldson,

Bloomingdale's Launching British Promotion

As a part of "Brit Style," a creative team from the retailer swept across the U.K. to shoot the Best of Men's and Young Men's trend catalogues for fall.

Weibo, China, Twitter, Sina Weibo, WeChat, Tencent Holdings, digital

Tapping Into China's WeChat Boom

A new social networking service has emerged that is rapidly becoming the next must-use tool to communicate with tech-savvy Chinese consumers.

Amazon, e-commerce, ecommerce, Google, paid search, online, advertising, emarketer, ad, revenue, PLA, PLAs, product listing ads

Amazon, Google Face Off in Fashion Ad Chase

Amazon is pushing its way more and more into paid search, a sector where Google historically has led the market.

Bebe, Steve Birkhold, Bebe Store Inc., Katrina Glusac, Brigitte Bogart, Ben Baum, media, ad, campaign, social media,

Seeking the Right Balance at Bebe

Looking to win back the customer and recover its trendsetter reputation, Steve Birkhold’s team has turned its attention to the going-out category.

Isabelle Harvie-Watt Clavarino, havas, havas media group, 2013 Meaningful Brands Index, meaningful brands, google, samsung, nestle, sony, ikea, dove, nike, wal-mart, danone, philips, procter & gamble

Examining the Challenges, Importance of Building Brand Loyalty

WWD chats with Havas Media Group's Isabelle Harvie-Watt Clavarino on the heels of the 2013 Meaningful Brands Index.

Vineyard Vines, Kentucky Derby, marketing, promotion, catalogues, social media, college, campus, ambassadors,

Vineyard Vines Adds Personal Touch to Marketing

The first Saturday in May is horseracing’s biggest day — and it’s also become a marquee marketing event for Vineyard Vines.

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