Marketing and Promotion


Marketing and Promotion

Page 5 of 49
Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

Retailmenot's Keith Duncan: Smartphone as Marketing Tool

More marketers can capitalize on consumers’ nomophobia, or the physical anxiety caused by not being near their phones or by waning battery power.

Michael Burgess to Head Hudson's Bay's Digital Unit

Hudson's Bay Co. has created a division called HBC Digital, the goal of which is to drive digital commerce and marketing across the group of HBC businesses.

Picture Perfect: The Sales Science of Instagram

A new study delves into what drives engagement, purchases.

Social Media Sites Gain in World of Digital Ads

As digital advertising continues to mushroom, Twitter and Facebook are squaring off for a piece of the pie against the behemoth Google.

New York, Super Bowl XLVIII, Super Bowl, Bloomingdale’s, Bloomingdales, CFDA, Council of Fashion Designers of America, NFL, Under Armour, Modell, Nike, NFL Nike Silver Speed Collection, Saks, Versace, Tommy Bahama, marketing, promotion, tourism, retail, New York City Economic Development Corp., NYCEDC,

Super Bowl XLVIII: Big Game, Big Crowd, Big Money

New York City is pulling out all the stops to commemorate the upcoming Super Bowl, the first game to be played outdoors in a cold-weather city.

Marc Gobé, Gwenaëlle Gobé, Emotional Branding, Marc Gobe, obit, obituary, dead, dies,

Marc Gobé, Marketing Expert, Dead at 68

The well-known marketing and branding expert created his consultancy firm, Emotional Branding LLC, in December 2007.

Christmas, Thanksgiving, holiday, shopping, consumer, spending, retail, sales, Taubman, Bloomingdale’s, Saks, My Habit, Amazon, The Shops at Willow Bend, Belk, Macy's, Macys, Old Navy, J.C. Penney, JCP, Penney's, CGP, Mitchells,

Discounts Lure Post-Holiday Shoppers

Returns, steeper markdowns and racks of designer discounts brought out the crowds Thursday, in a big post-Christmas rush to the stores.

Thanksgiving, Cyber Monday, Christmas, holiday, shopping, consumer, spending, markdowns, promotions, margins, retail, ecommerce, e-commerce, holiday lull, Taubman Centers, Ascena Retail Group, Dress Barn, Maurices, Lane Bryant, Catherines, Justice, weather, Macy's, macys, aeropostale, AEO, J Crew, Gap Inc, JCP, Penney's, J.C. Penney, Ullman, Modell’s

Shopping Lull Seen Hitting Holiday Results

This year the lull appears particularly pronounced, to a degree self-inflicted by retailers and one that is bound to impact margins.

cyber, Amazon, Richelle Parham, eBay, hsn, Zappos, C. Wonder, cwonder, holiday, shopping, cyber monday, black friday, retail, ecommerce, e-commerce, marketing, target corp, ebay, katherine Bahamonde

Online Battle Begins for Holiday Dollars

After several years of retailers unveiling bells and whistles to attract online shoppers, this year is more about sticking to the basics.

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Social Media Space Grows Ever-Crowded

Brands and retailers are planning very carefully to get their voices heard online this holiday season.

Holiday sales, cyber monday, black friday, walmart, wal-mart, Borderfree, Julep, eBay, QVC, Gilt, PayPal, Deloitte, Alison Paul, WindowsWear, John Harari, Hanukkah, Christmas, Thanksgiving, Shopkick, J.C. Penney, Alexis Rask, holiday, shopping, selling, promotions, consumer, spending, ecommerce, e-commerce,

Holiday Selling Gets an Early Start

Retailers and e-tailers are finding ways to grab holiday market share sooner rather than later.

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