Women’s Wear Daily
04.19.2014

Marketing and Promotion

Business

Marketing and Promotion

Page 5 of 78
Carolina Herrera, Pinterest, bridal, wedding dress, wedding planning, social media, facebook, twitter, town & country, alexandra kotur

Carolina Herrera Takes to Social Media to Boost Bridal

A contest, which is in conjunction with Town & Country magazine, will ask brides-to-be to submit boards on Pinterest.

Bloomingdale’s, Bloomingdales, Brit Style, British promotion, merchandising, men's, mens, young men's, fall, 2013, catalogue, catalog, fall fashion, avile Row, Westminster Bridge, Big Ben, Parliament, East London, Sussex, Liverpool, Wales, Isle of Skye, Scotland, Loch Ness, London Fashion Week, Kevin Harter, heritage, Hardy Amies, Turnbull & Asser, Burberry, Liberty, Farrell, Oliver Spencer, Kent & Curwen, AllSaints, Karen Millen, Reiss, Ted Baker, Lily Donaldson,

Bloomingdale's Launching British Promotion

As a part of "Brit Style," a creative team from the retailer swept across the U.K. to shoot the Best of Men's and Young Men's trend catalogues for fall.

Weibo, China, Twitter, Sina Weibo, WeChat, Tencent Holdings, digital

Tapping Into China's WeChat Boom

A new social networking service has emerged that is rapidly becoming the next must-use tool to communicate with tech-savvy Chinese consumers.

Amazon, e-commerce, ecommerce, Google, paid search, online, advertising, emarketer, ad, revenue, PLA, PLAs, product listing ads

Amazon, Google Face Off in Fashion Ad Chase

Amazon is pushing its way more and more into paid search, a sector where Google historically has led the market.

Bebe, Steve Birkhold, Bebe Store Inc., Katrina Glusac, Brigitte Bogart, Ben Baum, media, ad, campaign, social media,

Seeking the Right Balance at Bebe

Looking to win back the customer and recover its trendsetter reputation, Steve Birkhold’s team has turned its attention to the going-out category.

Isabelle Harvie-Watt Clavarino, havas, havas media group, 2013 Meaningful Brands Index, meaningful brands, google, samsung, nestle, sony, ikea, dove, nike, wal-mart, danone, philips, procter & gamble

Examining the Challenges, Importance of Building Brand Loyalty

WWD chats with Havas Media Group's Isabelle Harvie-Watt Clavarino on the heels of the 2013 Meaningful Brands Index.

Vineyard Vines, Kentucky Derby, marketing, promotion, catalogues, social media, college, campus, ambassadors,

Vineyard Vines Adds Personal Touch to Marketing

The first Saturday in May is horseracing’s biggest day — and it’s also become a marquee marketing event for Vineyard Vines.

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