Marketing and Promotion
Video is proving to be the most powerful digital medium for reaching consumers in a measurable way.
— May 8, 2013
The company also named a new managing director of Central Europe.
— May 2, 2013
Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.
— Apr 11, 2013
Department store will strike a patriotic chord on May 15 when it kicks off “American Icons,” a promotion running through the Fourth of July.
— Apr 8, 2013
French group sets new moniker to reflect shift away from its retail roots.
— Mar 24, 2013
The online fashion retailer will support designers in developing their businesses in China via various marketing and public relations programs.
— Feb 26, 2013
Holiday 2012 featured five key takeaways on the marketing side, which in turn provided insights on top 2013 trends.
— Feb 14, 2013