Marketing and Promotion


Marketing and Promotion

Page 5 of 49
New York, Super Bowl XLVIII, Super Bowl, Bloomingdale’s, Bloomingdales, CFDA, Council of Fashion Designers of America, NFL, Under Armour, Modell, Nike, NFL Nike Silver Speed Collection, Saks, Versace, Tommy Bahama, marketing, promotion, tourism, retail, New York City Economic Development Corp., NYCEDC,

Super Bowl XLVIII: Big Game, Big Crowd, Big Money

New York City is pulling out all the stops to commemorate the upcoming Super Bowl, the first game to be played outdoors in a cold-weather city.

Marc Gobé, Gwenaëlle Gobé, Emotional Branding, Marc Gobe, obit, obituary, dead, dies,

Marc Gobé, Marketing Expert, Dead at 68

The well-known marketing and branding expert created his consultancy firm, Emotional Branding LLC, in December 2007.

Christmas, Thanksgiving, holiday, shopping, consumer, spending, retail, sales, Taubman, Bloomingdale’s, Saks, My Habit, Amazon, The Shops at Willow Bend, Belk, Macy's, Macys, Old Navy, J.C. Penney, JCP, Penney's, CGP, Mitchells,

Discounts Lure Post-Holiday Shoppers

Returns, steeper markdowns and racks of designer discounts brought out the crowds Thursday, in a big post-Christmas rush to the stores.

Thanksgiving, Cyber Monday, Christmas, holiday, shopping, consumer, spending, markdowns, promotions, margins, retail, ecommerce, e-commerce, holiday lull, Taubman Centers, Ascena Retail Group, Dress Barn, Maurices, Lane Bryant, Catherines, Justice, weather, Macy's, macys, aeropostale, AEO, J Crew, Gap Inc, JCP, Penney's, J.C. Penney, Ullman, Modell’s

Shopping Lull Seen Hitting Holiday Results

This year the lull appears particularly pronounced, to a degree self-inflicted by retailers and one that is bound to impact margins.

cyber, Amazon, Richelle Parham, eBay, hsn, Zappos, C. Wonder, cwonder, holiday, shopping, cyber monday, black friday, retail, ecommerce, e-commerce, marketing, target corp, ebay, katherine Bahamonde

Online Battle Begins for Holiday Dollars

After several years of retailers unveiling bells and whistles to attract online shoppers, this year is more about sticking to the basics.

social media, marketing, facebook, tumblr, google, instagram, pinterest, quyhnh mai, oliver walsh, aritzia, rebecca minkoff, uri minkoff, david hirsch, holiday, promotions, digital flagship, ecommerce, e-commece, path, vine, digital marketing, email, Sephora, Kate Spade, Fifth & Pacific,

Social Media Space Grows Ever-Crowded

Brands and retailers are planning very carefully to get their voices heard online this holiday season.

Holiday sales, cyber monday, black friday, walmart, wal-mart, Borderfree, Julep, eBay, QVC, Gilt, PayPal, Deloitte, Alison Paul, WindowsWear, John Harari, Hanukkah, Christmas, Thanksgiving, Shopkick, J.C. Penney, Alexis Rask, holiday, shopping, selling, promotions, consumer, spending, ecommerce, e-commerce,

Holiday Selling Gets an Early Start

Retailers and e-tailers are finding ways to grab holiday market share sooner rather than later.

Heather Kaminetsky Joins Net-a-Porter

She succeeds Tenley Zinke, head of communications, who left the company.

Millennials, consumers, research, study, Jeff Fromm, Barkley, spending, walmart, wal-mart, target, department stores, Forever 21, Victoria's Secret, Sephora, H&M, Converse, Urban Outfitters, MAC , Bath & Body Works, online, shopping, e-commerce, ecommerce, generation, Facebook, Pinterest,

Scrutinizing Millenials' Shopping Habits

Don’t treat them all the same — and don’t think they live just online. Those are two of the keys to studying the increasingly important Millennial consumers.

Sheri McCoy, Avon, Avon Products, marketing, local, initiatives, direct selling, advertising, earnings, You Make It Beautiful Campaign,

Avon Takes a Local Viewpoint

Sheri McCoy aims to shift the company’s product and marketing efforts from one universal approach to more localized initiatives that share a common theme.

karen harvey, karen harvey consulting group, natalie nassanet, angela ahrendts, net-a-porter, burberry, ceo, marketing, merchants, think tank

Think Tank: Bring on the Marketing King

The chief executive officer of Karen Harvey Consulting Group weighs in on searching for the next generation of ceo’s.

Julia Goldin, Revlon, CMO, chief marketing officer, wwd digital forum, Digital Authencity

Revlon and the Importance of Digital Authencity

For Julia Goldin, global chief marketing officer at Revlon Inc., authenticity is the foundation for any marketing initiative — whether in-store or online.

News from WWD

Sign upSign up for WWD and FN newsletters to receive daily headlines, breaking news alerts and weekly industry wrap-ups.

getIsArchiveOnly= hasAccess=false hasArchiveAccess=false