Marketing and Promotion
Tommy Bahama: Keeping the Island in View
With a mantra like “Make life one long weekend,” the brand manages to make even its marketing programs seem relaxed and effortless.
— Jul 18, 2012
Target Advertising: Expecting the Unexpected
Retailer has built a hip image on top of its promise of value in numerous venues and media outlets.
— Jun 25, 2012
Facebook Ads Click for Intimates
A majority of innerwear executives say a brand’s exposure to millions of potential customers in the global marketplace is well worth the return on investment.
— Jun 25, 2012
Fashion to Embrace ‘Social Gaming’
Interactive gaming is shaping up to be fashion’s next frontier in the digital space after companies broadened their Web sites with editorial content.
— Jun 22, 2012
Ron Johnson to Rejig J.C. Penney's Marketing
Retailer's chairman and ceo addresses Michael Francis' abrupt departure and defends the company's reinvention strategy.
— Jun 19, 2012
AWI Sets Wake-up Call, Freshens Marketing Plan
The Australian wool industry is waking up from a long slumber after a decade of depressed supply and demand and a dirth of marketing activity.
— Jun 18, 2012
Great Expectations for the Olympics
London retailers are approaching the upcoming summer games with relish.
— Jun 8, 2012
