Marketing and Promotion


Marketing and Promotion

Page 5 of 47
Weibo, China, Twitter, Sina Weibo, WeChat, Tencent Holdings, digital

Tapping Into China's WeChat Boom

A new social networking service has emerged that is rapidly becoming the next must-use tool to communicate with tech-savvy Chinese consumers.

Amazon, e-commerce, ecommerce, Google, paid search, online, advertising, emarketer, ad, revenue, PLA, PLAs, product listing ads

Amazon, Google Face Off in Fashion Ad Chase

Amazon is pushing its way more and more into paid search, a sector where Google historically has led the market.

Bebe, Steve Birkhold, Bebe Store Inc., Katrina Glusac, Brigitte Bogart, Ben Baum, media, ad, campaign, social media,

Seeking the Right Balance at Bebe

Looking to win back the customer and recover its trendsetter reputation, Steve Birkhold’s team has turned its attention to the going-out category.

Isabelle Harvie-Watt Clavarino, havas, havas media group, 2013 Meaningful Brands Index, meaningful brands, google, samsung, nestle, sony, ikea, dove, nike, wal-mart, danone, philips, procter & gamble

Examining the Challenges, Importance of Building Brand Loyalty

WWD chats with Havas Media Group's Isabelle Harvie-Watt Clavarino on the heels of the 2013 Meaningful Brands Index.

Vineyard Vines, Kentucky Derby, marketing, promotion, catalogues, social media, college, campus, ambassadors,

Vineyard Vines Adds Personal Touch to Marketing

The first Saturday in May is horseracing’s biggest day — and it’s also become a marquee marketing event for Vineyard Vines.

millenials, marketing, digital marketing, mastercard, david rich, summit, wwd summit, digital summit

MasterCard's David Rich on Marketing to Mellenials

A one-size-fits-all approach will not always be successful in targeting this, or for that matter, any other generation.

Billabong, Launa Inman, ceo, turnaround, business, outlook, plan, strategy, women's, revamp, takeover, Altamont Capital Partners, Sycamore Partners, marketing, promotion, South Africa,

Billabong in Relaunch Mode

Surfwear manufacturer is getting set to introduce a new global women's wear collection as part of its four-pronged comeback strategy.

Poppin Sets Course for Expansion

The Burch Creative Capital-backed office supply company is looking to take its fashion-geared business international.

David Rich, MasterCard, Millennials, MasterCard Advisors, marketing, promotion, wwd, digital summit,

MasterCard's David Rich on Reaching Millennials

As technology changes the way consumers live their lives, so does it affect the way marketers reach coveted groups.

Wool Confab Discusses Fresh Marketing Approaches

Experts looks to identify new wool consumers.

chief marketing officer, chief information officer, cmo, digital, e-commerce, ecommerce, advertising, social media, mobile, marketing, promotion, Justin Cooke, Topshop, Burberry, Harlem Shake, London Fashion Week, Facebook, Twitter, Instagram, Pinterest, Tumblr, YouTube, Vine, Millennial, Coca-Cola, Joe Tripodi, Loren Angelo, Audi, Super Bowl, ad campaign, Target Corp, Jeff Jones, Tory Burch, Miki Berardelli

Digital Platforms Alter Role of the CMO

Today’s chief marketing officer must be equally fluent in digital and traditional marketing practices.

Topshop, Justin Cooke, Topshop, Kate Moss, Kate Bosworth, digital, marketing, ten of tomorrow

Ten of Tomorrow: Justin Cooke, Topshop

The company's chief marketing officer is inspired by the work of leaders in retail and technology like Google, Apple and Nike.

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