Marketing and Promotion

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Marketing and Promotion

Page 47 of 47

Coping With Consumers’ Choices

NEW YORK -- Apparel marketers are facing a consumer climate that's bleak -- but it's not barren. While improvement is attainable for many in the fashion flock, there's still stormy weather on the horizon for the weak or complacent players.

Some...

CARTOON CHARACTERS GAIN GROUND IN BEAUTY

NEW YORK -- SpongeBob SquarePants and the Pink Panther are joining Mr. Bubble and Bonne Bell on mass marketers shelves.

In the race to court consumers, more and more retailers are giving the nod to licensed properties, especially in the beauty...

Name Game Growing Stale

NEW YORK — The back-to-basics movement is gathering momentum among fashion shoppers.

A quest for value, accelerated by the aging of the U.S. population and resulting shift in people’s priorities, is diminishing the importance many...

BRIDGING THE GAP

SHREWD MARKETING AND DISTINCTIVE STYLE ARE HELPING THE NEXT TIER OF BRIDGE

Positive Marketing Raises
Self Esteem

The power of positive thinking seems to be paying off at Self Esteem, a $40 million junior fashion brand.

Beauty's New Game: Segmentation

NEW YORK -- When manufacturers and retailers convene this weekend at the National Association of Chain Drugstores Marketplace convention in New Orleans, tailored marketing strategies will be just one of the many topics of discussion.

Stores...

Hitting the Target: a New Mix for Manufacturers

NEW YORK -- To segment or not to segment? That is the question on the minds of many mass market manufacturers when it comes to marketing products in this multifaceted society.

"There is no longer one standard of beauty," said Kathy Dwyer,...

Senior Market Ripe for Action

WASHINGTON -- The 50-plus crowd represents a big market with a lot of disposable income, but many retailers don't seem to know how to get their attention.

This was among the findings of a research project commissioned by the International Mass...

Mass Chains Tuning Stocks Store by Store

NEW YORK -- Micro-marketing is not just for upscale stores.

So say a group of leading mass retailers, who contend they can successfully tailor apparel assortments to the specialized needs and tastes of local markets around the...

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