Marketing and Promotion

Business

Marketing and Promotion

Page 47 of 48

Boomers Growing Fast But Fashion Steers Clear

NEW YORK — What are fashion labels loathe to do? Take aim at baby boomers as their primary marketing target, for one thing.

Despite the plentiful lip service they’ve paid to focusing on the affluent boomer — a consumer now 36-...

Trend Spotters Play It Safe

NEW YORK — Call it trend spotting’s reality check.

True, it’s a premise that, at first blush, seems something of a contradiction in terms. After all, aren’t most trends supposed to have an edgy, fantastical element; a...

Where The Action Is

NEW YORK — Where are people buying most of their apparel? That depends on whom one asks.

In WSL’s "How America Shops 2002" survey, department stores led the way, with 46 percent of consumers polled saying that’s where they...

Jones Focuses Marketing

NEW YORK — Jones Apparel Group has realigned its marketing department, promoting Stacy Lastrina to senior vice president of marketing and expanding Ross Klein’s responsibilities to include the Lauren by Ralph Lauren and Ralph by Ralph...

Jessica: The Face of Calvin

NEW YORK -- Jessica Miller is getting a lot of face time this fall at Calvin Klein Inc. Multipage portfolios, shot for the second season by Inez van Lamsweerde and Vinoodh Matadin, feature Miller in Collection, CK Jeans, Eyewear and...

Coping With Consumers’ Choices

NEW YORK -- Apparel marketers are facing a consumer climate that's bleak -- but it's not barren. While improvement is attainable for many in the fashion flock, there's still stormy weather on the horizon for the weak or complacent players.

Some...

CARTOON CHARACTERS GAIN GROUND IN BEAUTY

NEW YORK -- SpongeBob SquarePants and the Pink Panther are joining Mr. Bubble and Bonne Bell on mass marketers shelves.

In the race to court consumers, more and more retailers are giving the nod to licensed properties, especially in the beauty...

Name Game Growing Stale

NEW YORK — The back-to-basics movement is gathering momentum among fashion shoppers.

A quest for value, accelerated by the aging of the U.S. population and resulting shift in people’s priorities, is diminishing the importance many...

BRIDGING THE GAP

SHREWD MARKETING AND DISTINCTIVE STYLE ARE HELPING THE NEXT TIER OF BRIDGE

Positive Marketing Raises
Self Esteem

The power of positive thinking seems to be paying off at Self Esteem, a $40 million junior fashion brand.

Beauty's New Game: Segmentation

NEW YORK -- When manufacturers and retailers convene this weekend at the National Association of Chain Drugstores Marketplace convention in New Orleans, tailored marketing strategies will be just one of the many topics of discussion.

Stores...

Hitting the Target: a New Mix for Manufacturers

NEW YORK -- To segment or not to segment? That is the question on the minds of many mass market manufacturers when it comes to marketing products in this multifaceted society.

"There is no longer one standard of beauty," said Kathy Dwyer,...

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