Marketing and Promotion


Marketing and Promotion

Page 47 of 49

Rosie Strikes Back

NEW YORK — The fight between Gruner + Jahr and Rosie O’Donnell was back on the radar Thursday after O’Donnell filed an answer to the complaint against her with the state of New York. Among other things, O’Donnell’s...

Firms Ignore Stretched, Skeptical Xers

NEW YORK — Xers are a tough sell.

Generation X, or the 42 million Americans now ages 26-to 36-years-old, possess attitudes that make them hard for marketers to win over; they’re having children and buying homes, making fashion a...

Converting Fashion’s Unfaithful

NEW YORK — The most fashionable, the least loyal.

It’s a conflict that spells a substantial challenge for apparel marketers, because branding and loyalty need to go hand in hand if an apparel label is to thrive in the long run,...

Women Driving Cyber Growth

NEW YORK — Women now account for nearly two-thirds, or 61 percent, of online purchasers and are the primary engine powering holiday business in cyberspace — where the outlook for the season is bullish and projections are being revised...

Gap Ad Budget Spikes

NEW YORK — Gap Inc. is boosting its fourth quarter ad budget by approximately 30 percent over year-ago levels, to an estimated $151 million, and appears bent on bridging a divide commonly faced by fashion consumers: the disconnect between a...

When Hands Off Is Right On

NEW YORK — What can a fashion brand do when it’s hit by bad p.r. or a scandal? The prescription, in most cases, is simple: Do nothing.


Warnaco Loses $12.8M in September

NEW YORK — The Warnaco Group Inc. continued to bleed red in September as reorganization costs more than offset operating income.

In a Dec. 2 statement of operations filed with the U.S. Bankruptcy Court for the Southern District of New...

When Do Scandals Sting?

It's the X factor. Scandals and bad publicity of any sort have evolved into one of lifestyle marketing's biggest mysteries.

A Profile of Today’s Baby Boomer

NEW YORK — They’re America’s largest generation and control half the country’s consumer budget, making them a plum marketing target, but baby boomers’ purchasing behavior is highly individualistic and difficult to...

Delta Companies Improve Profits

NEW YORK — Delta Mills Inc. and Delta Apparel Inc. each managed to improve first-quarter results, despite the lagging economy and tepid domestic manufacturing scene.

Greenville, S.C.-based Delta Mills posted profits of $1.4 million, or 24...

The New York Times Co. Buys Remainder of IHT

NEW YORK — The New York Times Co. Tuesday agreed to buy the 50 percent stake in the Paris-based International Herald Tribune it does not already own.

The deal ends an 11-year joint ownership of the paper between The Times and The...

Boomers Growing Fast But Fashion Steers Clear

NEW YORK — What are fashion labels loathe to do? Take aim at baby boomers as their primary marketing target, for one thing.

Despite the plentiful lip service they’ve paid to focusing on the affluent boomer — a consumer now 36-...

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