Women’s Wear Daily
04.18.2014

Marketing and Promotion

Business

Marketing and Promotion

Page 4 of 78
karen harvey, karen harvey consulting group, natalie nassanet, angela ahrendts, net-a-porter, burberry, ceo, marketing, merchants, think tank

Think Tank: Bring on the Marketing King

The chief executive officer of Karen Harvey Consulting Group weighs in on searching for the next generation of ceo’s.

Julia Goldin, Revlon, CMO, chief marketing officer, wwd digital forum, Digital Authencity

Revlon and the Importance of Digital Authencity

For Julia Goldin, global chief marketing officer at Revlon Inc., authenticity is the foundation for any marketing initiative — whether in-store or online.

Rachel Tipograph, Gap, digital media, Lo-Fi Brand Marketing, Twitter, Facebook, YouTube, Pinterest, Tumblr, wwd digital forum

Gap Inc.'s Rachel Tipograph Talks Lo-Fi Customer Engagement

The global director, digital & social media at Gap Inc. digital media, told attendees to forget the “one size fits all” approach.

iProspect, digital performance, Andrea Wilson, affluent influencers, marketing, millennials, Gen X, baby boomers, digital summit,

iProspect's Andrea Wilson Discusses Marketing to Affluent Influencers

The latest survey results from iProspect looks at the differences within each of the three generational groups: Millennials, Gen X and Baby Boomers.

social media, Twitter, Facebook, Tumblr, Instagram, Pinterest, live-streams, tweets, posts, pins, fashion brands, marketing, promotion, hashtags, social media strategy, nyfw, pfw, mfw, lfw, fashion week, new york fashion week, london, milan, paris, buyers, ceo, executives, editors, stylists, bloggers, roi, return on investment, Burberry, Stuart Weitzman, Kate Moss, engagement, Hermes, Tory Burch, DKNY,

Fashion Week Social Media Lessons Learned

From New York to London, Milan to Paris, brands have spent the last month trying to amplify the hype around their runway shows. Was it all worth it?

France, Made in France, François Hollande, euro zone, economy, jobs, Arnaud Montebourg, Industry Minister, factories, workers, LVMH, Roland Mouret,

Made in France Label Gets a Boost

The Socialist government of President François Hollande has unveiled a 10-year plan that aims to restore pride to its ailing national industry.

El Palacio de Hierro, Soy Totalmente Palacio, Mexico, marketing, advertising, strategy, Carmen Dell’Orefice

Reaching the Chic of All Ages

The marketing and advertising teams at El Palacio de Hierro spread the word by casting a wide net.

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