Marketing and Promotion


Marketing and Promotion

Page 4 of 49
denimdepth2014, Orta Anadolu, Isko Candiani, Kaihara Kuroki, Cone Denim, White Oak, textile, fabric, selvedge, denim, Orta Anadolu, Christina Brocato, Amsterdam, New York, Los Angeles, Istanbul, Levis, Woolmark, Disel, Formichetti, CoolMax, Mavi, DL1961

Telling the Textile Tale: Denim Focus Turns to Fabric

With jeans again focused more on fit and fabric and less on color, there’s a push for the branding of denim.

Clio Image Awards, Sarah Jessica Parker, Advertisements, Alexander McQueen, Charlene Short, Wren, Melissa Coker, Trine Eisinger, Ray-Ban, Claire Langet, Lindsey Brandt, Ralph Lauren, Marc Jacobs, Daisy, Fragrance, Coty, Heather Johnson, Christine Siebold, Adidas, Oxana Klichnikova, Burberry, Helane Blumfield, Macy’s, Social Media, Uniqlo,

Clio Image Awards: The Grand Winners

A preview of tonight's Clio Image Awards, which will bestow its first Honorary Award to Sarah Jessica Parker.

Millennials Eager to Shop, Reluctant to Buy

A growing web of digitally connected Millennials is putting engagement with products, brands and services ahead of their actual purchasing.

Zegna Hires Marketing Exec

Shauna Brook has joined the Ermenegildo Zegna Group as senior vice president of marketing and communications, a newly created position.

Rethinking the Luxe Consumer

Brands must adapt to recapture savvy, cautious postrecession buyers who have further become invulnerable through online information.


Fara Howard Joins Vans

Howard succeeds Doug Palladini as global vice president of marketing.

Macy’s, Macys, American Icons, Marketing, promotion, initiative, ad campaign, Ryan Lochte, Ireland Baldwin, Lucy Hale, Brett Eldredge, Jana Kramer,

Macy's Reprises American Icons Promotion

The initiative will kick off next month with a variety of events, special fashion collections, a give-back program to benefit U.S. war veterans and more.

Westfield, Garden State Plaza, Paramus, iPads, interactive, digital storefront, Nordstrom, Michael Kors, Ann Taylor, C. Wonder, Macy’s, Maje, Sandro, Vince Camuto, Microsoft, Bose,

Westfield Goes Interactive

The shopping center developer is making a digital play in a brick-and-mortar setting.

Andy Anderson, u.s. polo assn., polo association, uspa properties, polo

U.S. Polo Assn. Ponies Up Spending, Polishes Image

The company has launched an updated marketing campaign that emphasizes the authenticity of the brand’s link to the game of polo.

Consistency of Information an Issue for Brands

The results are from a StellaService study.

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

Retailmenot's Keith Duncan: Smartphone as Marketing Tool

More marketers can capitalize on consumers’ nomophobia, or the physical anxiety caused by not being near their phones or by waning battery power.

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