Marketing and Promotion
Closing the Sale With the Chinese Consumer
Planning ahead increases the chance of completing the sale.
— Sep 28, 2012
Rich Honiball Joins Haggar as Marketing Chief
Nanditha Zuckerman promoted to senior vice president of global operations.
— Sep 26, 2012
Dior Launches Magazine, Teams With Printemps for Holidays
Christian Dior is splashing its famous name over two glossy initiatives this fall and winter.
— Sep 6, 2012
Fashion GPS Partners With Style.com
The company is launching French and Italian versions of its anchor Fashion GPS Radar mobile platform this fall.
— Aug 29, 2012
Cartoon Capers: Barneys, The Walt Disney Co. Team Up for Holidays
Some of Disney’s most iconic characters will walk the runway in an animated fashion show for the retailer's campaign, which will be called "Electric Holiday."
— Aug 29, 2012
HSN's Digital Array
Retailer has jumped into the deep end of the social media and e-commerce pool.
— Aug 24, 2012
Intimate Relations: Innerwear Designers Court Customers the Techie Way
In the ever-evolving marketing dialogue, one concept dominates the conversation: social media.
— Jul 23, 2012
