Marketing and Promotion


Marketing and Promotion

Page 35 of 47

Arrow Aims to Use Ellis Island Images For Brand’s Fall Advertising Campaign

Arrow, the 156-year-old brand whose sales built to $32 million in the early 1900s as immigrants coursed through Ellis Island, is contributing $500,000 to the island's restoration.

Even the Rich Buy Affordability

It's an American band. A trio of America's high-end fashion players scored most of the luxury fashion purchases made by the country's wealthy denizens in 2006: Polo Ralph Lauren, Calvin Klein and Coach, a new survey found.

Playing to Hollywood Crowd Wins Kudos From TV Critic

Her performance Sunday night brought mixed reviews, but at least one critic who watches television for a living found Ellen DeGeneres to be the consummate Oscars host.

Cybershoppers' Mission: Search and Consume

Online shopping destinations are rising as stars of the holiday season.

A Gilded Stage for Luxury Players

Fashion and luxury companies aren't linking only with the art world in the drive to raise their brand profiles.

Fashion's Steady Play for Gays

In the "knees" version of its inspirational "body that you make" campaign aimed at women, Nike replaced copy that initially read "There's a man out there who will say to me…" with "There's someone out there who will say to me…"

Homing In on Apparel Spending

There's a new wild card in the wealth effect.

Provenance: Solving Luxe Riddle

The founders of Provenance, a new London ad agency, feel luxury brands prosper when their special needs are served.

Aeropostale Files Trademark Suit

Aeropostale Inc. and Aeropostale West Inc. filed a trademark infringement lawsuit against California Offprice Inc. and individuals associated with the company for the sale of alleged counterfeit shirts.

Crawford Signs Deal With IMG

Cindy Crawford, the beholder of one of modeling's most famous faces, has signed a deal with IMG to represent her in all areas of fashion and marketing.

Some Ads Sing Louder Than the Brands

A fashion brand may capture a consumer's eye with a clever ad, but how much farther will it get?

The Great Shopping Divide

The era of people shopping in a broad range of venues, regardless of their income levels, may be drawing to a close.

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