Marketing and Promotion


Marketing and Promotion

Page 35 of 49

Applause for Montreux's First 40 Years

"Live! From Montreux," a deluxe, 1,583-page look back at the 41-year-old music festival, will try to grab shoppers with a shock effect: A crimson pair of plastic hands will serve as bookends for the $800, four-volume set written by Claude Nobs, the...

Clubby Travels, From Plane to Page

It's all about ready access to a captive — and wealthy — audience.

Jacques Helleu, Chanel Image Mastermind, 69

Advertising innovator espoused need for marketing simplicity and continuous rejuvenation of a brand’s image.

Bumble Bids for Buzz With 'B's

A one-off with legs?

Who's Buying Into Americana?

A group of young adults chosen by trend forecaster Zandl Group to weigh in weekly on developments stood apart from groundswell in recent weeks in the desire to buy American.

Marketing Intelligence: Where the Bucks Are

Two of the three states in New York’s Tristate area had the country’s highest median household income in 2006 — but New York was not among them.

The Have-Mores Want More

Luxury isn't what it used to be.

Word-of-Mom Is Spreading Among Affluent Generation Xers

Word of mouth, the oldest form of marketing, is by far the number-one source of information for a new generation of mothers.

Consumers Name (Favorite) Names

Even if the labels and logos were covered up in ads for fashion brands, consumers would still recognize a few of the top apparel names, said Robert Passikoff, president of marketing consultant Brand Keys.

Designers Engaging in Class Warfare

A space squeeze on designer fashion has intensified competition for consumer purchases of those goods, said Marshal Cohen, chief industry analyst at The NPD Group.

Out's New View of Life and Style

"Is Mika gay/Post-gay/Not gay?"

Women Gain Visibility in Gay Ad Images

With print ads featuring a diverse array of couples and children photographed by Oliviero Toscani, Italian fashion brand Rare Clothing took one of eight Images in Advertising awards at the third annual event staged by Commercial Closet, a gay...

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