Marketing and Promotion


Marketing and Promotion

Page 35 of 46

Aeropostale Files Trademark Suit

Aeropostale Inc. and Aeropostale West Inc. filed a trademark infringement lawsuit against California Offprice Inc. and individuals associated with the company for the sale of alleged counterfeit shirts.

Crawford Signs Deal With IMG

Cindy Crawford, the beholder of one of modeling's most famous faces, has signed a deal with IMG to represent her in all areas of fashion and marketing.

Some Ads Sing Louder Than the Brands

A fashion brand may capture a consumer's eye with a clever ad, but how much farther will it get?

The Great Shopping Divide

The era of people shopping in a broad range of venues, regardless of their income levels, may be drawing to a close.

Consumers Finding Satisfaction, for Less

Given the primal choice of fight or flight when confronted with the stresses of today's world, a significant number of women are doing neither.

Market Intelligence: Debunking Digital Dogma ... Fashion's Virtual Juggernaut ... No Brainer?

"Analog," proclaimed marketing consultant Rishad Tobaccowala, lofting a piece of paper in the air and breaking into a grin.

'Spreers' Find Strength in Numbers

Eighteen-year-old Joanna Wong loves "American Idol," pop music by singers like Celine Dion, and graphic T-shirts from American Eagle Outfitters.

Solving the Service Equation

Designer brands still have a ways to go before they please the country's wealthiest shoppers.

Hong Kongers Hike Apparel Budgets

Consumer demand for apparel here is on the rise, sparked by a desire among locals for new things to wear in the Asian Lunar New Year and a spike in winter holiday tourists.

Marketing Intelligence: Plus CA Change ... Beyond Brand Extensions

Though invested in a business predicated on changing styles, fashion executives often apply their savvy to maintaining the status quo.

Fickle Fiftysomethings Vote With Their Feet

Americans 50 and up are showing little loyalty to fashion brands, unlike their predecessors at the same age.

U.S. Brands Take a Tumble With Teens

American brands are losing some luster with teens around the world -- and right here on their home turf.

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