Marketing and Promotion

Business

Marketing and Promotion

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A Gilded Stage for Luxury Players

Fashion and luxury companies aren't linking only with the art world in the drive to raise their brand profiles.

Fashion's Steady Play for Gays

In the "knees" version of its inspirational "body that you make" campaign aimed at women, Nike replaced copy that initially read "There's a man out there who will say to me…" with "There's someone out there who will say to me…"

Homing In on Apparel Spending

There's a new wild card in the wealth effect.

Provenance: Solving Luxe Riddle

The founders of Provenance, a new London ad agency, feel luxury brands prosper when their special needs are served.

Aeropostale Files Trademark Suit

Aeropostale Inc. and Aeropostale West Inc. filed a trademark infringement lawsuit against California Offprice Inc. and individuals associated with the company for the sale of alleged counterfeit shirts.

Crawford Signs Deal With IMG

Cindy Crawford, the beholder of one of modeling's most famous faces, has signed a deal with IMG to represent her in all areas of fashion and marketing.

Some Ads Sing Louder Than the Brands

A fashion brand may capture a consumer's eye with a clever ad, but how much farther will it get?

The Great Shopping Divide

The era of people shopping in a broad range of venues, regardless of their income levels, may be drawing to a close.

Consumers Finding Satisfaction, for Less

Given the primal choice of fight or flight when confronted with the stresses of today's world, a significant number of women are doing neither.

Market Intelligence: Debunking Digital Dogma ... Fashion's Virtual Juggernaut ... No Brainer?

"Analog," proclaimed marketing consultant Rishad Tobaccowala, lofting a piece of paper in the air and breaking into a grin.

'Spreers' Find Strength in Numbers

Eighteen-year-old Joanna Wong loves "American Idol," pop music by singers like Celine Dion, and graphic T-shirts from American Eagle Outfitters.

Solving the Service Equation

Designer brands still have a ways to go before they please the country's wealthiest shoppers.

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