Marketing and Promotion


Marketing and Promotion

Page 34 of 47

Word-of-Mom Is Spreading Among Affluent Generation Xers

Word of mouth, the oldest form of marketing, is by far the number-one source of information for a new generation of mothers.

Consumers Name (Favorite) Names

Even if the labels and logos were covered up in ads for fashion brands, consumers would still recognize a few of the top apparel names, said Robert Passikoff, president of marketing consultant Brand Keys.

Designers Engaging in Class Warfare

A space squeeze on designer fashion has intensified competition for consumer purchases of those goods, said Marshal Cohen, chief industry analyst at The NPD Group.

Out's New View of Life and Style

"Is Mika gay/Post-gay/Not gay?"

Women Gain Visibility in Gay Ad Images

With print ads featuring a diverse array of couples and children photographed by Oliviero Toscani, Italian fashion brand Rare Clothing took one of eight Images in Advertising awards at the third annual event staged by Commercial Closet, a gay...

Uniqlo Bids for Visibility and Style

Uniqlo is taking steps to transform itself into a fashion brand for edgy consumers in the U.S., after discovering the supermarket-style approach it takes in Japan has not worked here.

Consumers Like Luxuries Sexy and Glamorous

Fashion consumers in the U.S. traded up to purchase apparel and footwear luxuries last year at about twice the rate consumers traded down to buy apparel and footwear thought to represent the best value at the best price.

Neiman's Nod to Now Channels the Past

Fashion designers get criticized these days for being too quick to refer to the past, but that's not stopping Neiman Marcus from celebrating the inspiration drawn from prior times in a salute to the present.

Vietnam's Changing Retail Landscape

Bustling, tree-lined Dong Khoi Street, the central shopping hub of Vietnam's economic capital, buzzes with sidewalk hawkers, busy tourist stores and the constant thrum of passing motorbikes.

Fluid Brand IDs Are Wave of the Future

Google has cast itself at the forefront of brands showing different faces, notably in the playful change of its search engine logotype to reflect various holidays and in the company"s quirky secondary stock offer of 14,159,265 shares, the number...

Bill Clinton Calls Boomers to Action

Baby Boomers ought to reimagine how they spend their time, advised the country's first Boomer president, Bill Clinton, who, at age 60, is right on the generation's leading edge.

Twentysomethings Take the Local Route for Sense of Community

It's comfortable, it's idiosyncratic and it can make people feel important. These are the forces leading twentysomethings to frequent entertainment haunts.

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