Marketing and Promotion


Marketing and Promotion

Page 34 of 46

Fluid Brand IDs Are Wave of the Future

Google has cast itself at the forefront of brands showing different faces, notably in the playful change of its search engine logotype to reflect various holidays and in the company"s quirky secondary stock offer of 14,159,265 shares, the number...

Bill Clinton Calls Boomers to Action

Baby Boomers ought to reimagine how they spend their time, advised the country's first Boomer president, Bill Clinton, who, at age 60, is right on the generation's leading edge.

Twentysomethings Take the Local Route for Sense of Community

It's comfortable, it's idiosyncratic and it can make people feel important. These are the forces leading twentysomethings to frequent entertainment haunts.

Loews Escapes Uniformity With Style

"Less is more," Tisch said, describing his taste for "looking classy with not a lot of frills."

Arrow Aims to Use Ellis Island Images For Brand’s Fall Advertising Campaign

Arrow, the 156-year-old brand whose sales built to $32 million in the early 1900s as immigrants coursed through Ellis Island, is contributing $500,000 to the island's restoration.

Even the Rich Buy Affordability

It's an American band. A trio of America's high-end fashion players scored most of the luxury fashion purchases made by the country's wealthy denizens in 2006: Polo Ralph Lauren, Calvin Klein and Coach, a new survey found.

Playing to Hollywood Crowd Wins Kudos From TV Critic

Her performance Sunday night brought mixed reviews, but at least one critic who watches television for a living found Ellen DeGeneres to be the consummate Oscars host.

Cybershoppers' Mission: Search and Consume

Online shopping destinations are rising as stars of the holiday season.

A Gilded Stage for Luxury Players

Fashion and luxury companies aren't linking only with the art world in the drive to raise their brand profiles.

Fashion's Steady Play for Gays

In the "knees" version of its inspirational "body that you make" campaign aimed at women, Nike replaced copy that initially read "There's a man out there who will say to me…" with "There's someone out there who will say to me…"

Homing In on Apparel Spending

There's a new wild card in the wealth effect.

Provenance: Solving Luxe Riddle

The founders of Provenance, a new London ad agency, feel luxury brands prosper when their special needs are served.

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