Marketing and Promotion

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Marketing and Promotion

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Zegna Hires Marketing Exec

Shauna Brook has joined the Ermenegildo Zegna Group as senior vice president of marketing and communications, a newly created position.

Rethinking the Luxe Consumer

Brands must adapt to recapture savvy, cautious postrecession buyers who have further become invulnerable through online information.

Vans

Fara Howard Joins Vans

Howard succeeds Doug Palladini as global vice president of marketing.

Macy’s, Macys, American Icons, Marketing, promotion, initiative, ad campaign, Ryan Lochte, Ireland Baldwin, Lucy Hale, Brett Eldredge, Jana Kramer,

Macy's Reprises American Icons Promotion

The initiative will kick off next month with a variety of events, special fashion collections, a give-back program to benefit U.S. war veterans and more.

Westfield, Garden State Plaza, Paramus, iPads, interactive, digital storefront, Nordstrom, Michael Kors, Ann Taylor, C. Wonder, Macy’s, Maje, Sandro, Vince Camuto, Microsoft, Bose,

Westfield Goes Interactive

The shopping center developer is making a digital play in a brick-and-mortar setting.

Andy Anderson, u.s. polo assn., polo association, uspa properties, polo

U.S. Polo Assn. Ponies Up Spending, Polishes Image

The company has launched an updated marketing campaign that emphasizes the authenticity of the brand’s link to the game of polo.

Consistency of Information an Issue for Brands

The results are from a StellaService study.

Procter & Gamble, Rick Hasselbeck, P&G, Cover Girl, multimedia marketing campaign, digital forum, beauty, summit

Rick Hasselbeck on Cover Girl's Digital Approach

For Procter & Gamble Co., digital isn’t an afterthought. It’s increasingly the first phrase of a multimedia marketing campaign.

Retailmenot's Keith Duncan: Smartphone as Marketing Tool

More marketers can capitalize on consumers’ nomophobia, or the physical anxiety caused by not being near their phones or by waning battery power.

Michael Burgess to Head Hudson's Bay's Digital Unit

Hudson's Bay Co. has created a division called HBC Digital, the goal of which is to drive digital commerce and marketing across the group of HBC businesses.

Picture Perfect: The Sales Science of Instagram

A new study delves into what drives engagement, purchases.

Social Media Sites Gain in World of Digital Ads

As digital advertising continues to mushroom, Twitter and Facebook are squaring off for a piece of the pie against the behemoth Google.

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