Marketing and Promotion
Luxury brands hoping to tap into the Chinese market must be cultural curators as much as marketers.
— Jan 24, 2013
YouGov's annual BrandIndex reveals only minor changes from 2011 study.
— Jan 23, 2013
Most luxury marketers expect digital efforts to be the biggest part of their marketing by 2015.
— Jan 14, 2013
Executives said they’ve seen a lift in shopping since the weekend before Christmas, which they attribute to markdowns across a broad spectrum of merchandise.
— Jan 3, 2013
The newly merged agency combines advertising and representation into one brand strategy firm focused on designers.
— Dec 11, 2012
The digital barrier between Black Friday and Cyber Monday is starting to erode, with more online shopping than ever starting as early as Thanksgiving Day.
— Nov 27, 2012
More firms are featuring promotions geared for shopping using apps for smartphones and tablets this year.
— Nov 20, 2012