Marketing and Promotion
BBDO Conference Offers Insights to China's Luxury Market
Luxury brands hoping to tap into the Chinese market must be cultural curators as much as marketers.
— Jan 24, 2013
Victoria's Secret, Levi's Top Brand Ranking Study
YouGov's annual BrandIndex reveals only minor changes from 2011 study.
— Jan 23, 2013
Study: Luxe Brands Speed Digital Marketing Embrace
Most luxury marketers expect digital efforts to be the biggest part of their marketing by 2015.
— Jan 14, 2013
Steep Markdowns Improve Retailers' Holiday
Executives said they’ve seen a lift in shopping since the weekend before Christmas, which they attribute to markdowns across a broad spectrum of merchandise.
— Jan 3, 2013
Ink, DMA Team to Form DMA United
The newly merged agency combines advertising and representation into one brand strategy firm focused on designers.
— Dec 11, 2012
Mobile, Early Birds Alter Cyber Monday Landscape
The digital barrier between Black Friday and Cyber Monday is starting to erode, with more online shopping than ever starting as early as Thanksgiving Day.
— Nov 27, 2012
M-commerce Primed for Big Holiday Season
More firms are featuring promotions geared for shopping using apps for smartphones and tablets this year.
— Nov 20, 2012
