Marketing and Promotion
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Digital Platforms Alter Role of the CMO
Today’s chief marketing officer must be equally fluent in digital and traditional marketing practices.
— Jun 17, 2013
Ten of Tomorrow: Justin Cooke, Topshop
The company's chief marketing officer is inspired by the work of leaders in retail and technology like Google, Apple and Nike.
— May 29, 2013
Ten of Tomorrow: Miki Berardelli, Tory Burch
As chief marketing officer, executive has helped position the brand as one of the most innovative fashion companies in the digital arena.
— May 29, 2013
Measuring Online ROI: Brands Turn to Video as Consumer Yardstick
Video is proving to be the most powerful digital medium for reaching consumers in a measurable way.
— May 8, 2013
Adidas Appoints Sports Marketing Executive
The company also named a new managing director of Central Europe.
— May 2, 2013
Digital Is About People, Not Technology
Engaging the consumer and letting them participate in the story is a key element of brand positioning in the digital format.
— Apr 11, 2013
