Marketing and Promotion

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Marketing and Promotion

Mary Beech, Kate Spade New York, Kate Spade, wwd digital forum, London, marketing, brand storytelling, digital, Pinterest, millenials, Kate Spade Saturday

Kate Spade's Mary Beech Talks Brand Storytelling

"We learned very early on that if you can't tell your story digitally, you might as well not tell it," said the company's chief marketing officer.

Social Media Firms Fine-tune Ad Strategies

Overall, eMarketer expects spending on digital video ads in the U.S. to increase 41.9 percent this year, to $5.96 billion.

Mapping an International E-commerce Strategy

Taking your business global is one of the biggest challenges retailers face in this challenging economic climate. The answer? Don’t force it.

7FAM, Seven For All Mankind, Jen7, Barry Miguel, Peggi Jewell, Andy Griffiths, denim jeans, Gen X, Generation X, missy

New Seven For All Mankind Offering Skews Older

Jen7 uses different materials, specifications and even sizing to reach an older jeans customer.

Chanel Ranked Most Searched Brand in China

Chow Tai Fook, Coach and Tommy Hilfiger also figured in ranking of digital IQ.

BrandZ's Most Valuable Global Brands Unveiled

Apparel brands are a hot commodity worldwide, according to global research agency Millward Brown.

denimdepth2014, Orta Anadolu, Isko Candiani, Kaihara Kuroki, Cone Denim, White Oak, textile, fabric, selvedge, denim, Orta Anadolu, Christina Brocato, Amsterdam, New York, Los Angeles, Istanbul, Levis, Woolmark, Disel, Formichetti, CoolMax, Mavi, DL1961

Telling the Textile Tale: Denim Focus Turns to Fabric

With jeans again focused more on fit and fabric and less on color, there’s a push for the branding of denim.

Clio Image Awards, Sarah Jessica Parker, Advertisements, Alexander McQueen, Charlene Short, Wren, Melissa Coker, Trine Eisinger, Ray-Ban, Claire Langet, Lindsey Brandt, Ralph Lauren, Marc Jacobs, Daisy, Fragrance, Coty, Heather Johnson, Christine Siebold, Adidas, Oxana Klichnikova, Burberry, Helane Blumfield, Macy’s, Social Media, Uniqlo,

Clio Image Awards: The Grand Winners

A preview of tonight's Clio Image Awards, which will bestow its first Honorary Award to Sarah Jessica Parker.

Millennials Eager to Shop, Reluctant to Buy

A growing web of digitally connected Millennials is putting engagement with products, brands and services ahead of their actual purchasing.

Zegna Hires Marketing Exec

Shauna Brook has joined the Ermenegildo Zegna Group as senior vice president of marketing and communications, a newly created position.

Rethinking the Luxe Consumer

Brands must adapt to recapture savvy, cautious postrecession buyers who have further become invulnerable through online information.

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